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Health & Fitness
The Small Group Gym Pod
by Stuart Aitken
Recently ranked · United States
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Latest episodes
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#57 From 45 to 84 Members: How Dan Rose Grew His Gym w/out Social Media
October 28, 2026 · 39 minHow do you grow your small group gym when posting on social media feels like a constant struggle? In this episode, I’m joined by Dan Rose, owner of Core Performance in Twickenham, to talk about growing from around 40–45 members to 84 and…
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#56 How to Build a Gym Team That Does the Work Better Than You (w/ Chris Travis)
October 21, 2026 · 43 minYou’ve hired coaches, but you’re still handling every enquiry, sorting every membership issue and making every decision. How do you build a team that can take more responsibility for running the gym? In this episode, I’m joined by Chris…
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#55 6 Ways to Improve Your Small Group Coaching (Lessons From Nick Winkelman)
October 14, 2026 · 14 minHow much of what you say during your small group training sessions actually helps your members? And how much of it is just noise? I recently hosted Nick Winkelman, author of The Language of Coaching, for a full-day seminar in…
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#54 How to Become the Gym Your Community Recommends (w/ Maggie Elliott)
October 7, 2026 · 43 minHow do you become the gym that local people recommend... even when they’ve never trained with you? In this episode, I’m joined by Maggie Elliott from Spark Life Movement and Wellbeing, a community-focused studio in Prestwich with 109…
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#53 Why JC Vacassin is Simplifying Foundry
September 30, 2026 · 1 hr 5 minJC Vacassin returns to the podcast to share some of the biggest lessons he's learning from running and evolving Foundry. We talk about why Foundry is deliberately simplifying its product and messaging, why SGPT should be the vehicle rather…
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#52 How Profitable Should Your Gym Actually Be? (w/ Gareth from Coach Accounts)
September 23, 2026 · 44 minWhat actually makes a gym a good business? It isn't necessarily the one with the most members or the biggest monthly turnover. In this episode, I'm joined again by Gareth from Coach Accounts to talk about the numbers gym owners should…
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#51 From £50 CrossFit Memberships to £200 Small Group PT (w/ Jan Westrik)
September 9, 2026 · 47 minJan Westrik went from running a 200-member CrossFit gym to building a premium small-group personal training facility — losing around two-thirds of his existing members during the transition. In this episode, we talk about why a busy gym…
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#50 The Gym That Gets 50 Referrals Every Month (w/ James Pratt)
September 2, 2026 · 45 minJames Pratt has built one of the most unusual small-group PT models I've come across. His 7,200 sq ft headquarters has around 950 members, can coach 30 people an hour and still gives every member individualised programming. We get into the…
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#49 Is This The Most Underrated Marketing Tool for Gym Owners? (w/ Mike Samuels)
August 26, 2026 · 48 minNick Winkleman's Sept 26th Edinburgh Seminar Details (4 spots left) Most gyms barely use email. And the ones that do often send stuff nobody particularly wants to read. In this episode, copywriter and marketer Mike Samuels explains how gym…
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#48 How TBH Cut Churn From 9% to 5.5% (w/ Tom Buckle)
August 19, 2026 · 44 minNick Winkleman's Sept 26th Edinburgh Seminar Details (8 spots left) Tom Buckle thinks about his gym a little differently from most gym owners. Within a year of opening TBH, he'd fired himself from coaching. Now, he tries to fire himself…
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#47 How to Make Your Coaches Better at Coaching (w/ Nick Winkelman)
August 12, 2026 · 1 hr 5 minNick's Sept 26th Edinburgh Seminar Details Nick Winkelman is one of the world's leading experts on coaching communication and the author of The Language of Coaching. In this episode, we explore his work through a very specific lens: How…
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#46 The Systems That Allowed Sean McKirdy to Take a 3-Week Honeymoon
August 5, 2026 · 48 minMost gym owners think getting from 100 members to 200 is about finding a better marketing strategy. Sean McKirdy disagrees. In this episode, Sean breaks down the lessons he's learned from growing Elevate 98 in Edinburgh from a one-man PT…
About the show
The podcast where gym owners who mainly run a small-group personal training model share their stories, struggles, and strategies so you don’t have to figure it out alone.