Velvet Rope Playbook
Today: #24 in Business, Philippines on our combined chart.
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Latest episodes
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The Wealthy Marketing Tricks That Almost Always Backfire
October 30, 2026 · 12 minA beautiful luxury website. Exclusive membership. Expensive advertising. Sophisticated branding. Vanessa Cole thought she had the perfect formula for attracting wealthy clients. Then she spent nearly $18,000 on advertising, lost a $175,000…
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How to Know When Your Marketing Strategy Isn't Working
October 29, 2026 · 5 minHow do you know when your marketing strategy needs more time to work—and when you're simply wasting your time and money? I've seen business owners spend years networking with the wrong people, advertising to prospects who can't afford…
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Sell the Experience, Not the Service
October 28, 2026 · 13 minHow to Make Affluent Prospects Imagine Being Your Client Most businesses spend far too much time describing what they provide—and not nearly enough time helping prospective clients imagine what it would actually be like to work with…
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How Do You Command $100,000 When Nobody Has Ever Paid You That Much?
October 27, 2026 · 19 minHow do you convince someone to pay you $50,000, $100,000, or even $200,000 when you've never commanded anything close to those prices before? Imagine an artist who wants to sell six-figure paintings but has no history of expensive sales…
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The Skills AI Can't Replace
October 26, 2026 · 12 minArtificial intelligence is making it easier than ever to produce polished proposals, sophisticated presentations, marketing campaigns, and business analyses. But if everyone has access to increasingly powerful technology, what will make…
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Is Velvet Rope Marketing Just an American Idea?
October 23, 2026 · 19 minAmericans often associate luxury with prestige, status, and exclusivity. But what happens when you take that same marketing approach to countries where wealthy people prefer understatement, privacy, and discretion? In this episode of The…
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Being Comfortable In Your Own Skin
October 22, 2026 · 19 minThe Secret to Being Comfortable Around Wealthy People Has Nothing to Do With Money Ever walked into a room full of wealthy, successful people and suddenly felt the need to prove you belong? You start talking too much. You mention your…
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The Private Salon Strategy — How to Get Wealthy Prospects to Come to You
October 21, 2026 · 18 minWhat if you could bring a dozen affluent prospects and influential people together for an evening they'd genuinely enjoy—without making a single sales pitch? Most professionals trying to attract wealthy clients spend their time attending…
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The Right 200 People
October 20, 2026 · 15 minYou can't sell to someone who doesn't know you exist. But does that mean you need more followers, more views and a bigger audience? Not necessarily. In this episode of The Velvet Rope Playbook, I tell the story of Graham Ellison, a…
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THE AFFLUENT MARKET ISN’T A MARKET
October 19, 2026 · 9 minA retired Fortune 500 executive, a tech founder who just sold a company, a professional athlete and a wealthy widow may have similar net worths—but almost nothing else about the way you market to them is necessarily the same. In this…
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Nobody Wants What You Do: They Want the Problem Gone
October 16, 2026 · 9 minHere's something most professionals selling to affluent clients misunderstand: Wealthy people aren't necessarily impressed by what you sell. They're interested in what you can make go away. An exceptional architect, financial advisor…
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Marketing The Concierge Medical Practice
October 15, 2026 · 12 minWhy does someone who could have afforded concierge medicine for years suddenly decide to join a practice now? That question may be considerably more valuable than simply defining your ideal patient. In this episode of The Velvet Rope…

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