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Velvet Rope Playbook

by Mark Satterfield

Not on the United States charts we track today.

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Latest episodes

  • The Wealthy Marketing Tricks That Almost Always Backfire

    October 30, 2026 · 12 min

    A beautiful luxury website. Exclusive membership. Expensive advertising. Sophisticated branding. Vanessa Cole thought she had the perfect formula for attracting wealthy clients. Then she spent nearly $18,000 on advertising, lost a $175,000…

  • How to Know When Your Marketing Strategy Isn't Working

    October 29, 2026 · 5 min

    How do you know when your marketing strategy needs more time to work—and when you're simply wasting your time and money? I've seen business owners spend years networking with the wrong people, advertising to prospects who can't afford…

  • Sell the Experience, Not the Service

    October 28, 2026 · 13 min

    How to Make Affluent Prospects Imagine Being Your Client Most businesses spend far too much time describing what they provide—and not nearly enough time helping prospective clients imagine what it would actually be like to work with…

  • How Do You Command $100,000 When Nobody Has Ever Paid You That Much?

    October 27, 2026 · 19 min

    How do you convince someone to pay you $50,000, $100,000, or even $200,000 when you've never commanded anything close to those prices before? Imagine an artist who wants to sell six-figure paintings but has no history of expensive sales…

  • The Skills AI Can't Replace

    October 26, 2026 · 12 min

    Artificial intelligence is making it easier than ever to produce polished proposals, sophisticated presentations, marketing campaigns, and business analyses. But if everyone has access to increasingly powerful technology, what will make…

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  • Is Velvet Rope Marketing Just an American Idea?

    October 23, 2026 · 19 min

    Americans often associate luxury with prestige, status, and exclusivity. But what happens when you take that same marketing approach to countries where wealthy people prefer understatement, privacy, and discretion? In this episode of The…

  • Being Comfortable In Your Own Skin

    October 22, 2026 · 19 min

    The Secret to Being Comfortable Around Wealthy People Has Nothing to Do With Money Ever walked into a room full of wealthy, successful people and suddenly felt the need to prove you belong? You start talking too much. You mention your…

  • The Private Salon Strategy — How to Get Wealthy Prospects to Come to You

    October 21, 2026 · 18 min

    What if you could bring a dozen affluent prospects and influential people together for an evening they'd genuinely enjoy—without making a single sales pitch? Most professionals trying to attract wealthy clients spend their time attending…

  • The Right 200 People

    October 20, 2026 · 15 min

    You can't sell to someone who doesn't know you exist. But does that mean you need more followers, more views and a bigger audience? Not necessarily. In this episode of The Velvet Rope Playbook, I tell the story of Graham Ellison, a…

  • THE AFFLUENT MARKET ISN’T A MARKET

    October 19, 2026 · 9 min

    A retired Fortune 500 executive, a tech founder who just sold a company, a professional athlete and a wealthy widow may have similar net worths—but almost nothing else about the way you market to them is necessarily the same. In this…

  • Nobody Wants What You Do: They Want the Problem Gone

    October 16, 2026 · 9 min

    Here's something most professionals selling to affluent clients misunderstand: Wealthy people aren't necessarily impressed by what you sell. They're interested in what you can make go away. An exceptional architect, financial advisor…

  • Marketing The Concierge Medical Practice

    October 15, 2026 · 12 min

    Why does someone who could have afforded concierge medicine for years suddenly decide to join a practice now? That question may be considerably more valuable than simply defining your ideal patient. In this episode of The Velvet Rope…

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About the show

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury. Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients. The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."