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Good Enough Counsellors

by Josephine Hughes
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About the show

Do you feel overwhelmed when you look around and see what other counsellors and psychotherapists are doing in private practice? Does it leave you wondering whether you’ll ever be able to build a sustainable counselling practice of your own? The truth is, while there are lots of marketing strategies out there for therapists (which I’ll talk about), the most important thing is getting started and staying visible in your private practice. And that can feel incredibly hard when you’re faced with an empty diary, too many options, and the pressure of comparing yourself to glossy, confident-looking therapists online. The Good Enough Counsellors podcast is for UK counsellors and psychotherapists in private practice who want to get clients, grow their confidence, and build a practice that feels ethical, realistic, and sustainable — without the pressure to be perfect. I’m Josephine Hughes, a BACP Accredited Counsellor, and I help counsellors in private practice with marketing, visibility, and confidence so they can grow their practice in a way that feels like them.

Latest episodes

  • Why is it so hard to ask for help?

    October 7, 2026 · 30 min

    Why is it so hard to ask for help when we're quite happy to offer it? In this rather vulnerable episode of the Good Enough Counsellors podcast, I'm sharing something I've been thinking about for a long time and have finally plucked up the…

  • Can You Afford Your Private Practice? With Claire Ratcliffe

    September 30, 2026 · 28 min

    Have you ever sat down and worked out how much your private practice is costing you? Sometimes it's more than you realise and this can have an impact on whether it's a business that actually supports you. Your session fees need to not only…

  • How to Feel More Confident Working with Couples - with Claire Ratcliffe

    September 23, 2026 · 37 min

    Working with couples can feel very different from working with individual clients. There are two people in the room, two different perspectives and the added challenge of managing what happens between them. In this episode of the Good…

  • How Social Media Works Even When No One's Reading

    September 16, 2026 · 26 min

    It can be easy to wonder if there is any point posting on social media if hardly anyone likes it or no one comments. But what if your social media is doing more work than you realise? In this episode of the Good Enough Counsellors podcast…

  • Working with Eating Disorders When You're Not a Specialist - with Kel O'Neill

    September 9, 2026 · 54 min

    What happens when you realise a client has an eating disorder, but you're not an eating disorder specialist? As therapists, we're taught not to work beyond our competence. But specialist eating disorder services are stretched, waiting…

  • Are Your Assumptions Stopping You from Attracting Clients?

    September 2, 2026 · 11 min

    Have you ever decided not to tell someone about your private practice because you've assumed they won't be interested? Or perhaps hesitated because you think people won't be able to afford your fees? As therapists we can often tell…

  • How Clients Find, Choose and Book a Therapist

    August 26, 2026 · 36 min

    Attracting therapy clients isn't just about having a great profile. Before someone books with you, they go through a series of decisions, and understanding that journey can completely change how you try to attract clients. In this episode…

  • When Kindness Comes At Your Own Expense

    August 19, 2026 · 15 min

    Have you ever caught yourself saying, "I'm probably just overthinking it"? That's exactly what I said in a recent supervision session. My supervisor responded with a simple question: "Are you overthinking - or are you diminishing your…