The STRONG Roofer™ w/ Adam Bensman
Notes on this show
Adam Bensman coaches roofing salespeople and owners on getting leads and closing deals, and he usually puts out two episodes a week.
If you like The STRONG Roofer™ w/ Adam Bensman, try…
Latest episodes
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Follow-Ups Getting Ignored? How to Get Replies
October 21, 2026 · 17 minEver send a homeowner a “just following up” text… and get nothing back? I’ve made that mistake too. But homeowners hate annoying follow-ups which is one of the reasons they don’t respond. Try this instead. 1) Follow up for them, not…
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The Simplest Roofing Sales Question That Gets a Yes
October 13, 2026 · 13 minMost roofing salespeople aren’t losing deals because they can’t close. They’re losing them because they never actually ask for the business. And I get why. You don’t want to sound pushy. You don’t want to pressure the homeowner. So you…
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It’s Not What You Say - It’s How You Say It: 5 Tones That Sell Roofs
October 7, 2026 · 26 minYou say all the right words… and still lose the sale? The same word or phrase can send very different messages because of the tone. Here’s an example: “That’s great!” (said with enthusiasm) “That’s great…” (said with sarcasm) Do you…
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Homeowner Asks, “What Makes You Different?” You Say…?
September 30, 2026 · 4 minA homeowner looks you in the eye and asks, “What makes your roofing company different?” What do you say? Maybe you’re licensed, insured, family-owned, and committed to educating the homeowner. Those are all good things. But here’s the…
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Google Leads DOWN For Roofers: Here's Why & What To Do
September 28, 2026 · 32 minThis might explain why Google leads are down. It appears that Google has quietly updated how organic rankings work. Page 1 results are now different for everyone. We even did a screen-share to showcase how the same exact search term is…
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How Top Earners Invest In Themselves Unlike The Rest
September 23, 2026 · 25 minWhat separates the top earners from the rest? How and where they invest in themselves. Because talent is wealth. You don’t need thousands of dollars to start. One book, video, Podcast, or shared idea can change the trajectory of…
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The #1 Sales Skill NOT Being Taught to Roofers
September 16, 2026 · 11 minIf you’re not closing enough roofing sales, your pitch might not be the problem. You may simply be talking too much. Years ago, I shadowed a roofing salesperson outside Austin, Texas. He delivered every slide of his presentation…
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How This Roofer Got 600 Google Reviews in Just 2 Yrs
September 14, 2026 · 14 minKody Landals earned about 600 reviews in his first 2 years. What he’s most proud of is the 4.9-star rating. That didn’t happen by sending a generic “Please review us” text after every job. It came from building a system around three…
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3 Easy Fixes to Close More WITHOUT Changing Much
September 9, 2026 · 27 minWhen close rates drop, most of us do what we’re wired to do. We blow the whole thing up and start over. Call an emergency sales meeting to introduce the “new and improved” process. But what if you could fix it without having to rebuild…
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Dropping Prices to Compete? I Ran the Math. It’s Brutal.
September 2, 2026 · 7 min“We need to lower our prices.” I’m hearing this more and more because of how cutthroat it feels right now. But before you do that, you need to see the math. Because a tiny drop in price can have a serious impact on your bottom line…
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9 Sales Rules The BEST Roofers Live By
August 31, 2026 · 16 minThe best salespeople simply think differently. They follow a handful of rules, or sales philosophies, that keep them focused when everyone else gets frustrated, makes excuses, or quits. After interviewing and working alongside some of the…
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How to Build a “Zero Excuses” Sales Team
August 26, 2026 · 23 minNo matter how talented your sales team, sometimes it can feel like you just aren’t growing the way you want to. Even when it feels like you have all the pieces in place. And it hurts even more when you hear things like, “I can’t win…
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