The Roofer Show
About the show
Latest episodes
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497: More Roofing Jobs, Less Profit? 12 Essentials to Fix It
September 28, 2026 · 37 minStop cutting your roofing prices. On a job with a 30% gross margin, a 10% discount means you need 50% more jobs just to earn the same gross profit. As you look at this year’s results and plan for next year, I walk through 12 essentials for…
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496: Why Your Roof Repairs Aren’t as Profitable as You Think
September 18, 2026 · 25 minRoof repairs can look very profitable until you add up what they really cost. Dave Sullivan breaks down roof repair pricing, hidden costs, the right customer, repair operations, and the numbers contractors need to track to know if their…
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495: Where Did the Cash Go? 5 Cash Flow Mistakes That Can Kill a Roofing Business
September 13, 2026 · 23 minA roofing company can have plenty of money in the bank and still have a serious cash flow problem. Customer deposits may already be committed to jobs you haven’t produced. Material bills, payroll, subcontractors and taxes are coming due…
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494: Your Roofing Company Made Money. Can You Trust the Numbers?
September 4, 2026 · 31 minAn eight-figure roofing company is busy and completing plenty of work, but the profit is not what the owner expects. Dave Sullivan and construction accounting expert Diane Gilson explain how the timing of income and job costs can distort a…
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493: Stop Guessing What’s Wrong With Your Roofing Business
August 30, 2026 · 20 minA $4 million roofing contractor is busy and short on cash. He thinks he needs more leads. But once we examine the whole business, the real problems are somewhere else. A roofing contractor calls me and says: Dave, we’re doing $4 million a…
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492: Why More Roofing Leads Won’t Fix a Broken Sales Process with Chris Diroll
August 21, 2026 · 48 minChris Diroll of SMA Support explains why roofing contractors may not need more leads—they may need better follow-up, clearer processes and someone responsible for consistent implementation. Show Notes:Most roofing contractors believe more…
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491: Your Roofing Closing Rate Is Wrong with John DeLaurier | Roofing Business Health Check
August 16, 2026 · 1 hr 0 minMost roofing contractors believe they know their closing rate. The problem is that they are usually calculating it incorrectly—or relying on gut feeling instead of accurate numbers. In this episode, Dave is joined by former Roofer Show…
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490: Why Your Roofing Company Has Plenty of Work—but No Money
August 10, 2026 · 23 minHow can a roofing company have plenty of work—and still have no money? The phones are ringing, salespeople are selling, crews are busy, and revenue may even be growing. But the owner is putting money into the company, credit-card balances…