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Latest episodes
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Why Pricing Sustainable Products Feels Harder Than It Should
September 7, 2026 · 17 minPricing sustainable products brings up a question I hear constantly: what do you do when there's nothing out there to compare your price to? That's the first problem. The second is what happens once you put the price in front of a customer…
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Rethinking Your Pricing Strategy: From Coffee Coaching to Scalable Offers with Josefine Wanner
August 24, 2026 · 32 minHow do your pricing decisions change as your business evolves? In this conversation with Josefine Wanner, we talk about her journey from setting her first coaching prices (and even trading sessions for coffee) to building scalable offers…
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When Customers Push Back on Price: Why Discounting Isn't the First Move
August 10, 2026 · 20 minWhen a customer says, “That’s too expensive,” it’s easy to assume the price is the problem — and reach for a discount. But pricing pushback can have very different things behind it, from timing and priorities to how the customer sees the…
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The Commercial Questions Founders Leave Too Late: Customers, Pricing, and GTM
June 29, 2026 · 25 minMost tech founders treat pricing as a late-stage decision. Adriana Daragon of GTM Advantage explains why that's a costly habit — and what happens to trust when you discount to close. A sharp conversation about commercial thinking…
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Pricing When Clients Are Struggling: Should You Lower Your Prices?
June 16, 2026 · 11 minPricing when clients are struggling usually triggers the same instinct: lower your price. But that's often not the real question, and it's not always the right move. I look at what's being asked, what dropping your price costs you, and why…
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Speaking Fees: Everyone Thinks Other Speakers Get Paid More. The Data Disagrees.
June 1, 2026 · 35 minSpeaking fees are more misunderstood than most speakers realize — and the data proves it. Alex Merry, founder of Mic Drop, shares what 500k£ in speaking engagements revealed about where the money actually is, plus the pricing journey that…
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Why You Keep Pricing Too Low — and What's Holding You There
May 18, 2026 · 12 minMost founders anchor to the lowest price in their market. They call it being competitive. It isn't. It's a trap — and it shapes everything from the clients you attract to how hard it is to grow. This episode gets into why.
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Free Sessions: Generous or Confusing Your Clients?
May 5, 2026 · 9 minFree coaching sessions feel generous and the intention behind them (demonstrate value to build trust) is valid, but that’s not the whole story. They also shape who shows up, how seriously clients take the work and how your pricing lands…
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Market Saturation: Does That Mean You Have to Lower Your Coaching Prices?
April 20, 2026 · 6 minDuring a recent keynote with coaches, someone wrote in the chat: "There are so many coaches now, I don't think we can charge what we used to." It's a question a lot of coaches are asking themselves. But lowering your prices isn't a neutral…
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Preventing Scope Creep (It's Not Your Client's Fault)
April 6, 2026 · 10 minPreventing scope creep isn’t about controlling your clients—it starts with how you structure your work. Most scope creep is created long before a client ever says yes, and if left unchecked, it quietly erodes your pricing power. In this…
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When Referrals Mess With Your Pricing (And What to Do Instead) — with Celina Guerrero
March 23, 2026 · 30 minClient referrals can be the fastest yes in your business, and the easiest way to make pricing decisions you would not normally make. Janene and Celina Guerrero unpack how referrals change behaviour, soften boundaries and quietly pressure…
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The Pricing Flinch: Is It Nerves — or Is It a Signal?
March 9, 2026 · 14 minPricing flinch? That moment you hesitate, soften, or overexplain when someone asks what you charge. In this episode, I revisit my original take and share what I see differently now: the flinch isn’t one problem, it’s a diagnostic signal…
About the show
The Pricing Lady helps smart business owners price with purpose and profit with clarity.
Pricing is the most powerful and underused tool in your business. Done right, it fuels growth and profitability. Done wrong, it quietly drains your success.
Each episode brings you practical insights and real stories to help you make smarter pricing decisions, communicate value clearly, and build a business that pays you well.