Business By Design
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Ranking history
About the show
Latest episodes
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Ep 200: Referral engine framework: Buy attention, earn advocacy
October 6, 2026 · 23 minSend us Fan Mail Your happiest clients are often your best source of new business, yet most owners leave referrals to chance. Mena and I walk through a referral engine framework: earn advocacy first, ask at the right moment, and make the…
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Ep 199: Why are your best customers quietly leaving?
September 27, 2026 · 23 minSend us Fan Mail Here's the uncomfortable truth: by the time a customer tells you they're leaving, you're usually too late to do anything about it. The decision was made months earlier, when they quietly began questioning the value; nobody…
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Ep 198: Trust is the real thing your customer Is buying
September 20, 2026 · 25 minSend us Fan Mail Every time someone buys from you, they're taking a risk: will you do what you promised? Trust is what gives them the confidence to proceed, and without it, a great product, sensible pricing, and sharp marketing still won't…
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Ep 197: Pricing is a system, not a sticker
September 15, 2026 · 25 minSend us Fan Mail Two businesses can charge the same price today and be on opposite margin trajectories five years from now, purely because of the architecture sitting underneath that number. One gets more profitable as it grows; the other…
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Ep 196: Pricing strategy: are you a price maker or a price taker?
September 8, 2026 · 21 minSend us Fan Mail Price is the most powerful profit lever most business owners never think about. In this episode, Mena and I break down the pricing strategy question that matters most: are you a price maker or a price taker? A modest price…
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Ep 195: People don't buy features, they buy a better life
September 1, 2026 · 27 minSend us Fan Mail Most owners sell backwards. You built the thing, so you know every feature and inclusion, and that's exactly what comes out of your mouth when you sell it, while the customer's eyes glaze over. They were never buying a…
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Ep 194: How to reverse-engineer your customer’s ‘Yes’
August 25, 2026 · 28 minSend us Fan Mail Before you can test whether people will pay, you need to know whose "yes" you're actually chasing, and most owners get this wrong in a very specific way. In this Value deep dive, Stuart and Mena introduce…
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Ep 193: Stop scaling until someone actually pays you what you want/need
August 18, 2026 · 23 minSend us Fan Mail Founders love to scale, but scaling before anyone has paid a real price for a real outcome simply converts a slow failure into a fast, expensive one. In this episode, the first in a deep dive on Value, Stuart names the…