The Edward Show
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Latest episodes
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Is GEO a Distraction? Marie Haynes vs. Mike King (and the Tactics That Work)
October 25, 2026 · 13 minE1208: Is GEO a distraction, or are SEOs measuring the wrong thing? Marie Haynes analyzed 145 million sessions across 100 websites and found that ChatGPT sent just 0.62% as much traffic as Google organic. All LLMs combined sent 0.73%…
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He Dug Through 9,249 SEO Case Studies. Here's What Actually Works
October 23, 2026 · 1 hr 24 minE1207: An SEO spent his summer collecting more than 30,000 documents to find which SEO tactics work. That SEO, Krešimir Ćorluka, narrowed them to 9,249 studies, tests, and papers, then ranked the strongest evidence. I covered some of his…
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Black Friday SEO: How to Rank on Google & ChatGPT (Even If You're Starting Late)
October 23, 2026 · 1 hr 57 minE1206: Black Friday SEO usually starts months before the sale. But if you're starting late, there are still ways to get your offers in front of buyers on Google and ChatGPT. I'm joined by Gagan Ghotra, Harpreet Singh, and David Quaid to…
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Google's AI Content-Killing Algorithm Is Coming (15-Year Recovery Expert Explains)
October 21, 2026 · 2 hr 2 minE1204: Google is heading toward an algorithm designed to target AI-generated content, according to Kristine Schachinger, an SEO and Google penalty recovery specialist with 15 years of recovery experience. Google's John Mueller liked her…
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The Local SEO Tricks Google Hasn't Caught Yet (Bodhi Gallo)
October 20, 2026 · 1 hr 28 minE1203: Bodhi Gallo reveals the local SEO tactics he's using to rank businesses on Google Maps, including strategies he believes Google hasn't caught up with yet. Bodhi grew a dumpster rental business to roughly $750,000 in annual revenue…
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How to Get AI to Name You the Top Expert in Your Niche
October 19, 2026 · 11 minE1202: AI is turning self-promotion into recommendations. People are calling themselves the top expert in their niche on LinkedIn, in press releases, and on their own websites. Google's AI Overviews then repeat those claims and cite the…
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Google Is Feeding Ahrefs and Semrush Fake Rankings. Here's What to Trust Instead
October 18, 2026 · 13 minE1201: Google is feeding Ahrefs, Semrush, Moz, and other SEO rank trackers incorrect search results. Websites appear to lose rankings overnight, even when Google Search Console shows stable rankings and traffic. Google's crackdown on AI…
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9 SEO Strategies That Actually Work (Real Answers From Reddit)
October 17, 2026 · 14 minE1200: What SEO strategies actually work? I found a Reddit thread asking SEO practitioners which strategies delivered real results. For episode 1,200 of The Edward Show, I break down nine strategies and explain how to use them for Google…
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Nofollow Backlinks Do Boost Rankings (The Tests Google Doesn't Talk About)
October 15, 2026 · 10 minE1198: Do nofollow backlinks boost Google rankings? I walk through findings from Rand Fishkin, Kyle Roof, and Joy Hawkins, plus an AI search study that challenges the idea that nofollow links have no SEO value. The practical takeaway…
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Why Rihanna's Fenty Beats Dior in AI Search (And What You Can Copy)
October 15, 2026 · 37 minE1199: Rihanna's Fenty Beauty is beating Dior in the AI Search. Harpreet Singh joins me to break down the customer reviews, third-party coverage, and product pages behind Fenty's outstanding visibility. His explanation starts with one…
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Elon Musk's Grokipedia Just Lost 97% of Its Google Traffic. Here's Why
October 14, 2026 · 12 minE1197: Elon Musk's Grokipedia went from 6.5 million monthly Google clicks in July to just 200,000. That's a 97% collapse in organic search traffic for xAI's entirely AI-written alternative to Wikipedia. And despite Grokipedia earning…
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GEO vs SEO Debate Gets Heated: The GEO Show Host Takes On David Quaid
October 13, 2026 · 1 hr 8 minE1196: Is GEO actually different from SEO, or is generative engine optimization simply SEO under a new name? Paris Childress, host of The GEO Show, joins David Quaid for a heated debate about what gets brands recommended by ChatGPT…

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