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MarTech Podcast ™ // Marketing + Technology = Business Growth

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Latest episodes

What Happens When AI Does the Shopping?

October 26, 2026 · 45 min

Marketers must now reach shoppers whose purchases AI agents make. Jamie Domenici is Chief Marketing Officer at Klaviyo, with expertise in consumer CRM and AI-driven marketing. She explains how her team optimizes for both SEO and answer…
Lightning Round Questions with Damien Voita from AdRoll

October 16, 2026 · 4 min

Agency or in-house: which builds better marketers? Damien Voita is Principal Campaign Manager at AdRoll, with nine years of agency and in-house experience across B2B and B2C brands. He picks agency work as the better teacher because it…
Building A Holiday Plan That Earns The Window

October 15, 2026 · 5 min

Platform changes can erase a paid social strategy overnight. Damien Voita, Principal Campaign Manager at AdRoll, has nine years of paid media and integrated campaign experience across B2B and B2C brands. He explains how Apple's iOS 14…
Defending Upper-Funnel Spend To A CFO

October 14, 2026 · 4 min

Marketers chase new tools before fixing the basics. Damien Voita, Principal Campaign Manager at AdRoll, has nine years of agency and in-house experience in paid media and integrated campaign strategy. He covers how to optimize media…
How Buyers Actually Find Brands Now

October 13, 2026 · 4 min

Telling teams to "use AI" doesn't produce results. Damien Voita is Principal Campaign Manager at AdRoll, with nine years of agency and in-house experience in paid media and integrated campaign strategy. He explains why leaders must define…

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Why Q4 Discovery Now Starts In September

October 12, 2026 · 56 min

Holiday demand compresses into a few weeks, which makes late-season ad spend inefficient. Damien Voita is Principal Campaign Manager at AdRoll, with nine years of agency and in-house experience in paid media and integrated campaign…
Your office is next door to OpenAI's original headquarters, so does that proximity help or haunt you?

October 2, 2026 · 3 min

Answer engines are replacing traditional search rankings. Jordan Koene, CEO and co-founder of Previsible, helps Fortune 100 companies engineer content for AI-driven discovery instead of standard SEO. He covers building organic search…
Was FIFA covering the Levi's Stadium signs the worst brand-visibility decision you've ever seen?

October 1, 2026 · 4 min

FIFA covered every brand logo at the World Cup stadium, including Levi's. Jordan Koene, CEO and Co-Founder of Previsible, explains why the blackout backfired for the league and worked in Levi's favor. Koene breaks down how brand…
If you were running SEO at eBay today what would you fix first?

September 30, 2026 · 4 min

eBay's SEO strategy needs to adapt for AI-driven search. Jordan Koene, CEO and Co-Founder of Previsible and former Head of SEO and Content Development at eBay, explains where he'd focus first. He prioritizes fixing eBay's authority problem…
Which word survives: SEO, GEO, or AEO?

September 29, 2026 · 3 min

Search optimization terminology is splintering into competing acronyms. Jordan Koene, CEO and Co-Founder of Previsible, previously led SEO and content strategy at eBay and served as CEO of Searchmetrics before building a practice that…
Rebuilding 2,000 Pages for the AI Search Era

September 28, 2026 · 51 min

68% of Google searches now end without a click. Jordan Koene, CEO and co-founder of Previsible, explains why that traffic isn't lost—it's been redistributed into channels traditional analytics can't see. He breaks down replacing click…
How to Become a Five-Time CMO

September 18, 2026 · 5 min

AI gives confident answers without the context to back them up. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where AI's missing context creates risk for go-to-market teams. She explains how GTM intelligence platforms…

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About the show

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.