Marketing vs The World
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Latest episodes
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Why Your Digital PR Strategy is Missing the Sites AI Actually Trusts
October 4, 2026 · 43 minAre you focusing your digital PR efforts on the right domains, or are you missing the hidden sites that AI actually trusts? In this episode of Marketing vs. the World, I am joined by Sophie Moore, Digital PR Strategy Director at Bottle. We…
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AI Activity to AI Transformation with Sneha Mittal
September 20, 2026 · 37 minAre you just using AI to speed up daily tasks, or are you actually transforming your marketing department from the ground up? In this episode of Marketing vs. the World, I sit down with Sneha Mittal, Senior Communications Manager at…
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Can Your UK Brand Make it in America?
August 23, 2026 · 52 minWhat does it actually take for a UK brand to successfully cross the pond and crack the massive US market? In this episode of Marketing vs. the World, I am joined by Steve Cozzolongo, founder of the US-based e-commerce growth agency Digital…
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Could Video Be the Missing Piece in Your Customer Journey?
August 9, 2026 · 26 minCould video be the secret weapon your customer journey is missing? In this episode of Marketing vs. the World, I sit down with Lucy Summers, co-founder of Indigo Illusions, to explore how animation and video can transform complex ideas…
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The AI Visibility Playbook: How to Win in the Era of Generative Search
July 19, 2026 · 53 minWhat if the secret to dominating the future of search isn't about chasing keywords, but about building a brand that AI simply cannot ignore? In this episode of Marketing vs. the World, I sit down with Hannah Forbes-George, Global Head of…
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Social Media: What Actually Matters Right Now?
July 5, 2026 · 37 minWhat if the secret to social media success isn't about being on every platform, but simply knowing exactly where your audience actually hangs out? In this episode of Marketing vs. the World, I sit down with Adam Roberts, co-founder of Seen…
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Monday Clicks Minis: Social SEO Explained - How to Rank on YouTube, TikTok, Instagram & Pinterest
June 28, 2026 · 23 minThis is one of those topics that is rapidly changing the way we think about our digital presence, yet so many brands are still treating their social channels as completely separate from their search strategy. In this Monday Clicks Mini, I…
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Winning Search in Pharma: What the Top 1% Are Doing Differently
May 17, 2026 · 35 minI’ve been really excited for this conversation because the pharmaceutical space online is one of the most competitive and fast-moving sectors right now. In this episode, I sit down with Matt Pyke, founder of Fly High Media, to unpack what…
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Inside Broadcast PR: The Marketing Channel You’re Probably Overlooking
May 3, 2026 · 33 minI’ve been really excited for this conversation because we’re diving into something that so many marketers overlook. In this episode of Marketing vs. the World, I sit down with Phil Caplin, founder of Broadcast Revolution, to unpack the…
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Stop Making Boring Brand Videos: How the Best Brands Turn Video Into Sales
April 19, 2026 · 34 minI’ve been really excited for this conversation because video is one of those things everyone knows they “should” be doing, but very few people actually feel confident about. In this episode of Marketing vs. The World, I sit down with Adam…
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How to Make Your Content Rank in Google and AI Platforms
March 22, 2026 · 27 minSearch has changed faster in the last 12 months than in the previous decade. Ranking number one on Google is no longer the full story because increasingly, users aren’t just searching - they’re asking. In this episode of Marketing vs. the…
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Monday Clicks Minis: How To Optimise Ecomm PDPs At Scale Without Burning Out
March 8, 2026 · 26 minThis Monday Clicks Mini is all about something I’ve been meaning to record since Brighton SEO last October. After writing thousands of product description pages across retail, travel and hospitality, we’ve developed a clear methodology for…

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