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The Dave Gerhardt Show (from Exit Five)

by Exit Five

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Latest episodes

Why We’re Retiring Drive, Betting Big on IRL, and Hiring Humans in 2027 (w/Exit Five CEO Dan Murphy)

October 30, 2026 · 38 min

#410 | Drive was an extremely popular B2B marketing event for three years straight - it sold out in 24 hours its first year and got 800+ people to come to Vermont. And we’re retiring it anyway. In this rare episode, Dan Murphy (CEO) and…
Why You Should Slow Down and Market Intentionally to Make an Impact (with Ann Handley)

October 29, 2026 · 47 min

#409 | Ann Handley, Chief Content Officer at MarketingProfs and author of “Everybody Writes”, takes the Drive stage to make the case for slowing down in a marketing world built for speed. Using episode eight of a 1987 Mighty Mouse cartoon…
Top 5 B2B Webinar Mistakes (and How to Fix Them) with Logan Lyles, DemandShift

October 26, 2026 · 54 min

#408 | Dasha talks with Logan Lyles, founder of webinar-as-a-service agency DemandShift, and winner of the Exit Five Live webinar about webinars for this very play! They break down the five mistakes that keep B2B webinars from driving…
[Best of B2B] Devin Reed on Content Strategy (Founder, The Reeder)

October 23, 2026 · 53 min

407 | Original air date: Jun 20, 2023. Devin Reed is the Founder @ The Reeder, previously Director of Content at Clari and Head of Content Strategy at Gong. Dave and Devin talk about his role at Clari and what the content team did. They…
Dave Unfiltered: How to Market Like You Give a Damn, Pick a Lane, plus Breakfast Ideas (and more)

October 22, 2026 · 35 min

406 | In this mailbag “Ask Dave Anything” episode, he gets into your most burning B2B marketing questions, concerns and challenges. There's no playbook for B2B marketing, but you can lean on the pros (like Dave) for advice when you're…

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Why the Next Era of ABM Targets the Person, Not the Account (with Casey Patterson, Snowflake)

October 19, 2026 · 19 min

#405 | Dasha sits down with Casey Patterson, who runs North American ABM at Snowflake, to talk about what ABM looks like as AI reshapes it - live from Drive. Casey explains why the next era of ABM moves past the account to the individual…
[Best of B2B] ABM with Hillary Carpio (Head of ABM at Snowflake)

October 16, 2026 · 47 min

#404 | Dave chats with Hillary Carpio, VP of Growth Marketing at Snowflake, about account-based marketing. Hillary runs a 20 person team focused on ABM at Snowflake today. They discuss why Snowflake has been an "account-based…
AI-assisted creativity: 6 plays from real B2B teams (Exit Five Live)

October 15, 2026 · 53 min

#403 | We asked six B2B marketers a simple question: what’s the most creative way you’re using AI in your process right now? What tools you reach for, which prompts you run, and where you refuse to relinquish control to AI. Each marketer…
Turning Events Into a Revenue Channel, plus Employee Advocacy, and Personal Brand (with Colin Kendall, CMO at SC&H)

October 12, 2026 · 16 min

#402 | Dasha interviews Colin Kendall, CMO at SC&H, live at Drive. They discuss how a brand that isn't a household name can build a brand and pipeline. Colin attributes the success to events - his team turned them into a measurable revenue…
[Best of B2B] How To Drive Revenue Through Content with Lashay Lewis (Founder, BOFU.ai)

October 9, 2026 · 45 min

#400 | Lashay Lewis helps B2B SaaS companies create profit-driven content strategies. We talk about why a B2B content strategy should be built from the bottom of the funnel up, why she interviews sales teams to understand "life before…
How To Take Big Brand Swings (like NASCAR, Indy 500 and SXSW) with R. Ethan Braden, CMO of Texas A&M University

October 8, 2026 · 44 min

#399 | Dave sits down with R. Ethan Braden, Chief Marketing and Communications Officer at Texas A&M University, to talk about big brand swings he took with NASCAR, Fast Company and SXSW to insert the university into the national…
Secret NYC Meetup

October 7, 2026 · 2 min

OK maybe it's not so secret, but it makes for a more clickable headline. We're doing an Exit Five Meetup in NYC October 15 and we'd love to have you. Tickets here: https://exitfive.com/nyc/

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About the show

Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand. Learn more at exitfive.com