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Marketing Against The Grain podcast artwork
Business

Marketing Against The Grain

by Hubspot Media
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Germany · Business
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About the show

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

Latest episodes

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    October 8, 2026 · 18 min

    Free guide to automate your Instagram marketing with Muse AI: https://clickhubspot.com/dlvm Ep. 460 “You don’t have a reach problem, you have a repeatability problem.” Kipp dives into why Meta’s new Muse assistant is the game-changing…

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    October 6, 2026 · 36 min

    Free guide: how to get AI to recommend your business https://clickhubspot.com/pwcl Ep 459 Is your next website visitor an AI agent with a credit card?  Kipp and Kieran dive into the explosive rise of personal AI agents and how they're…

  • HubSpot Execs: What Marketing Teams Look Like in 2027

    October 1, 2026 · 31 min

    Get our free playbook to redesign your marketing team in 2027: https://clickhubspot.com/svoh Ep. 458 Did you know that despite all the noise about shrinking marketing teams, data shows the proportion of marketing roles hasn’t really…

  • Train Your AI to Write Like a Human With Just 3 Files

    September 29, 2026 · 30 min

    Free: make AI content sound like you (Prompts + 3 Files) https://clickhubspot.com/ilhf Ep. 457 AI is now a pretty good content creator—and that’s actually a problem. Kieran dives into why today’s wave of AI-generated content is flooding…

  • How to Build an AI Marketing Team That Runs Itself (Live Demo)

    September 24, 2026 · 30 min

    (Free) Build your first marketing AI agent: https://clickhubspot.com/lwkf Ep. 456 Is the CMO role dead in the age of AI-driven marketing? Kipp, Kieran, and guest Cody Schneider (Cofounder of Graphed.com) dive into how AI agents are…

  • Give Us 30 Minutes & We’ll Fix Your Marketing for 2027

    September 22, 2026 · 27 min

    Build a taste profile that makes your AI output sound like you: https://clickhubspot.com/iflm Ep 455 Did you know HubSpot lost 140 million visits in a year but still increased demand generation by 20%? Kipp and Kieran dive into why the…

  • Zero-Click Marketing: How to Win When Google Stops Sending Traffic

    September 17, 2026 · 34 min

    Free: 15 prompts to keep your brand visible in search  https://clickhubspot.com/ikub Ep. 454 Did you know that today, 68% of all Google searches end without a single click? Kipp, Kieran, and guest Amanda Natividad (founder of Zero Click…

  • Dharmesh Shah: “The New AI Era Will Create Millions of One-Person Businesses

    September 15, 2026 · 42 min

    [Free guide] build your second brain with AI: https://clickhubspot.com/efeg To get started with YouSpot, go to  https://youspot.com/pricing/pro?promo=BRAINTHEGRAIN You'll then see the coupon code automatically applied on checkout. Ep…