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Marketing Against The Grain

by Hubspot Media
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Latest episodes

  • We’ve Spent 20+ Years in Marketing. Here’s What We Learned

    October 29, 2026 · 28 min

    Kipp & Kieran's 6 marketing lessons (that actually matter): https://clickhubspot.com/wrlg Ep. 465 What actually matters in marketing today? Kipp and Kieran dive into the timeless lessons from classic marketing books and explore how…

  • You're Not Behind Yet: Learn 97% of Claude (From an AI Expert)

    October 27, 2026 · 39 min

    Framework + 6 Prompts to use Claude like an AI Expert: https://clickhubspot.com/bpsv Ep. 464 Is 95% of today’s writing influenced by AI? Kipp, Kieran, and guest Ruben Hassid (author of “How to AI” and founder of GPC) dive into how AI is…

  • How Marketers Can Make $20K/Month With Tiny Apps

    October 22, 2026 · 16 min

    Build your own AI Business in 3 Hours with $500: https://clickhubspot.com/jgwf Ep. 463 There's never been a better time for marketers to become millionaires through a simple, actionable formula. Kieran dives into how a new generation of…

  • The Marketing Teams Of 2027 Will Look VERY Different...

    October 15, 2026 · 18 min

    Get our playbook to redesign your marketing team for the AI era: https://clickhubspot.com/qwfl Ep. 462 How different will your marketing team be in the age of AI? Kieran dives into how the evolution of marketing teams is being shaped by…

  • Marketing Experts Turn GrokBot Into an AI Content Team

    October 13, 2026 · 18 min

    Build a Grok Bot content team w/ these 5 agent prompts + templates: https://clickhubspot.com/lwhf Ep. 461 Can Grok Bot really build your whole content team in minutes? Kieran dives into how to harness Grok Bot and powerful AI tools to…

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  • How to Turn Instagram Into a Sales Machine With Muse AI

    October 8, 2026 · 18 min

    Free guide to automate your Instagram marketing with Muse AI: https://clickhubspot.com/dlvm Ep. 460 “You don’t have a reach problem, you have a repeatability problem.” Kipp dives into why Meta’s new Muse assistant is the game-changing…

  • We Tested What AI Personal Assistants Can Actually Do

    October 6, 2026 · 36 min

    Free guide: how to get AI to recommend your business https://clickhubspot.com/pwcl Ep 459 Is your next website visitor an AI agent with a credit card?  Kipp and Kieran dive into the explosive rise of personal AI agents and how they're…

  • HubSpot Execs: What Marketing Teams Look Like in 2027

    October 1, 2026 · 31 min

    Get our free playbook to redesign your marketing team in 2027: https://clickhubspot.com/svoh Ep. 458 Did you know that despite all the noise about shrinking marketing teams, data shows the proportion of marketing roles hasn’t really…

  • Train Your AI to Write Like a Human With Just 3 Files

    September 29, 2026 · 30 min

    Free: make AI content sound like you (Prompts + 3 Files) https://clickhubspot.com/ilhf Ep. 457 AI is now a pretty good content creator—and that’s actually a problem. Kieran dives into why today’s wave of AI-generated content is flooding…

  • How to Build an AI Marketing Team That Runs Itself (Live Demo)

    September 24, 2026 · 30 min

    (Free) Build your first marketing AI agent: https://clickhubspot.com/lwkf Ep. 456 Is the CMO role dead in the age of AI-driven marketing? Kipp, Kieran, and guest Cody Schneider (Cofounder of Graphed.com) dive into how AI agents are…

  • Give Us 30 Minutes & We’ll Fix Your Marketing for 2027

    September 22, 2026 · 27 min

    Build a taste profile that makes your AI output sound like you: https://clickhubspot.com/iflm Ep 455 Did you know HubSpot lost 140 million visits in a year but still increased demand generation by 20%? Kipp and Kieran dive into why the…

  • Zero-Click Marketing: How to Win When Google Stops Sending Traffic

    September 17, 2026 · 34 min

    Free: 15 prompts to keep your brand visible in search  https://clickhubspot.com/ikub Ep. 454 Did you know that today, 68% of all Google searches end without a single click? Kipp, Kieran, and guest Amanda Natividad (founder of Zero Click…

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About the show

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.