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Business

Add To Cart: Australia’s eCommerce Show

by Nathan Bush
Explicit MarketingBusinessEntrepreneurship

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Latest episodes

  • Swanky Socks Was a $40k Hobby. Now It’s Sold Nearly 4 Million Pairs | #676

    October 25, 2026 · 49 min

    Dorry Kordahi called Swanky Socks a hobby when he bought half of it. It had been running for three years and turned over $40,000 a year. Dorry built DKM Blue from his parents’ garage, then used that B2B know-how to turn Swanky Socks into a…

  • How to Market Awkward Products | #675

    October 22, 2026 · 17 min

    Most of Conni’s customers wish they never had to buy its products. By the time they do, they probably needed them four weeks ago. This Playbook is anchored by Norm Douglas, CEO of Conni, which has made reusable absorbent products in North…

  • Category of One. How Craft Club Grew by Going Where No One Else Is | #674

    October 18, 2026 · 1 hr 3 min

    Nakisah Williams’ first embroidery attempt was so bad she hid it in a drawer. Years later, it became the reason every Craft Club kit is built to be fail-proof. Nakisah launched Craft Club in 2021 with six cross-stitch designs. It now sells…

  • How to Brief AI So It Doesn't Make Slop | #673

    October 15, 2026 · 17 min

    Plenty of brands have tried AI ads and given up. It’s usually not the tool’s fault. The output doesn’t look like the brand, and fixing one thing breaks three others. This Playbook is anchored by Sam Kroonenburg, who sold A Cloud Guru for…

  • The Friendship Index. How Daily Blooms Turns One Order Into Three | #672

    October 11, 2026 · 55 min

    Courtney Ray built Daily Blooms so she'd never need a flower shop. Now she's opening one. Eight years in finance showed her the problem with florists. High rent and a shop full of stock that dies in days. So in 2014 she sold one bouquet a…

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About the show

Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.