Nudge

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Latest episodes

• Why this man spent 3 years driving to Australia

  October 5, 2026 · 36 min

  Wiebe Wakker spent three years driving from the Netherlands to Australia.  Today on Nudge, we learn why.  And we study the psychology of dedication. Listen to the bonus episode: https://nudge.kit.com/7ec0a99ab3 Warning, today’s episode…

• Does male insecurity increase Ferrari sales? (And 6 more psych-myths)

  September 28, 2026 · 24 min

  Are men who are insecure about their manhood more likely to buy sports cars?  Do memes work for government communication?  Does brand colour change the products we buy?  And will an AI ever replace a police interrogator?  These are…

• The huge restaurant chains masquerading as independents

  September 21, 2026 · 28 min

  Every weekend, thousands of Brits order takeaways from independent restaurants.  Or do they? Because these independent restaurants aren’t actually what they seem.    Pizza Hut, Prezzo, Frankie & Benny’s, Las Iguanas and many more chains…

• I tested Rory Sutherland’s business advice

  September 14, 2026 · 31 min

  Nine months ago, I started to apply one of Rory Sutherland’s most common bits of business advice.  Today on Nudge, I share what happened and if I think it works.  --- Get my 40 small bets: https://nudge.kit.com/c69cd49a9a  Unlock the…

• The worst mistake to make on Dragon’s Den / Shark Tank

  September 7, 2026 · 25 min

  There’s one simple tactic that makes entrepreneurs 6x more likely to get funding.  At least that’s according to today’s guest on Nudge, Harvard Professor Leslie John.  She’s spent her career studying decision-making and reveals why…

• Are metrics controlling your life?

  August 31, 2026 · 35 min

  Have you ever finished a book you dislike just to say you’ve finished it? Have you loaded up Duolingo at 11:55pm to keep the streak alive? Have you felt the crushing disappointment of realising you forgot to record your run for…

• The mental tricks used to break the 2-hour marathon

  August 24, 2026 · 24 min

  On April 26th, 2026, Sebastian Sawe did what many thought was impossible.  Running the marathon in under two hours. Today on Nudge, I explain the psychological tricks Sawe may have used to break the record.  --- Become an FSB member…

• How much should you reveal to your co-workers

  August 17, 2026 · 25 min

  In 1997, Miss USA won Miss Universe with one perfectly judged answer. She revealed just enough to charm, but not enough to shock. Harvard professor Leslie John says that's scientifically proven to persuade. Her research shows revealers…