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Nudge

by Phill Agnew

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Latest episodes

The fake AI veteran scam

October 26, 2026 · 28 min

It’s never been easier to scam someone online. Now, AI-generated “pity scams” use fake injured veterans to sell cheap mass-produced products. They leverage three powerful psychological biases to persuade the masses. On today’s Nudge…
Is the stock market just vibes?

October 19, 2026 · 26 min

When Greece beat France in Euro 2004, the stock market shifted. When Allbirds rebranded as an AI company, its stock rose 600%. When British radio plays happy music, the FTSE improves. So, is the stock market just vibes? Does national…
Do AI bosses need to be famous?

October 12, 2026 · 23 min

I think Sam Altman of OpenAI has deliberately tried to build his fame. While other CEOs keep a low profile, he spends 95% of his time evangelising. In this episode of Nudge, I explain why. --- Unlock the Nudge Vaults…
Why this man spent 3 years driving to Australia

October 5, 2026 · 36 min

Wiebe Wakker spent three years driving from the Netherlands to Australia. Today on Nudge, we learn why. And we study the psychology of dedication. Listen to the bonus episode: https://nudge.kit.com/7ec0a99ab3 Warning, today’s episode…
Does male insecurity increase Ferrari sales? (And 6 more psych-myths)

September 28, 2026 · 24 min

Are men who are insecure about their manhood more likely to buy sports cars? Do memes work for government communication? Does brand colour change the products we buy? And will an AI ever replace a police interrogator? These are…

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The huge restaurant chains masquerading as independents

September 21, 2026 · 28 min

Every weekend, thousands of Brits order takeaways from independent restaurants. Or do they? Because these independent restaurants aren’t actually what they seem. Pizza Hut, Prezzo, Frankie & Benny’s, Las Iguanas and many more chains…
I tested Rory Sutherland’s business advice

September 14, 2026 · 31 min

Nine months ago, I started to apply one of Rory Sutherland’s most common bits of business advice. Today on Nudge, I share what happened and if I think it works. --- Get my 40 small bets: https://nudge.kit.com/c69cd49a9a Unlock the…
The worst mistake to make on Dragon’s Den / Shark Tank

September 7, 2026 · 25 min

There’s one simple tactic that makes entrepreneurs 6x more likely to get funding. At least that’s according to today’s guest on Nudge, Harvard Professor Leslie John. She’s spent her career studying decision-making and reveals why…
Are metrics controlling your life?

August 31, 2026 · 35 min

Have you ever finished a book you dislike just to say you’ve finished it? Have you loaded up Duolingo at 11:55pm to keep the streak alive? Have you felt the crushing disappointment of realising you forgot to record your run for…
The mental tricks used to break the 2-hour marathon

August 24, 2026 · 24 min

On April 26th, 2026, Sebastian Sawe did what many thought was impossible. Running the marathon in under two hours. Today on Nudge, I explain the psychological tricks Sawe may have used to break the record. --- Become an FSB member…
How much should you reveal to your co-workers

August 17, 2026 · 25 min

In 1997, Miss USA won Miss Universe with one perfectly judged answer. She revealed just enough to charm, but not enough to shock. Harvard professor Leslie John says that's scientifically proven to persuade. Her research shows revealers…
Katy Milkman: “Here’s how to make exercise fun”

August 10, 2026 · 24 min

Katy Milkman shares one technique that could keep you exercising for 55% longer. --- Become an FSB member: https://get.fsb.org.uk/nudge/ Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Katy’s book: http…

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About the show

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.