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The Bottleneck Podcast

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Latest episodes

Caroline Orange-Northey with Rory Sutherland and Elfried Samb discuss the Fear of Better Options

October 18, 2026 · 1 hr 13 min

Caroline Orange-Northey, ex-Managing Director of Pinterest UK & Ireland, joins Rory and Elfried to talk about why marketing has been optimising for the wrong things, and why the best thing you can find online is a reason to go offline.She…
Rory Sutherland, Elfried Samba and Les Binet discuss physics, emotion, and the metrics trap

October 3, 2026 · 2 hr 27 min

Les Binet, one of the best-known names in marketing effectiveness, joins Rory Sutherland and Elfried Samba for a wide-ranging conversation. He covers 38 years in advertising, why measurement can mislead you, and what a theoretical…
Rita McGrath with Rory Sutherland on why big companies kill their best ideas

August 19, 2026 · 1 hr 21 min

Rita McGrath has spent her career on a question most companies would rather not answer: can a large organisation genuinely innovate from the inside, or does it only ever buy in what threatens it?In this episode she joins Rory to explain…
Sir Richard Harpin with Rory Sutherland and Elfried Samba on how he built a £4.1bn business

August 2, 2026 · 1 hr 20 min

Sir Richard Harpin started with £50,000 and turned it into HomeServe, a business he sold for £4.1 billion. In this episode, he joins Rory and Elfried to break down the nine steps behind that journey, from copying the right ideas to knowing…
Joe Martin with Rory Sutherland and Elfried Samba, recorded live at MAD//Fest

July 19, 2026 · 32 min

Joe Martin founded Tickle, a platform that lets people save an ad into their phone wallet instead of buying right now. Live at MAD//Fest, he joins Rory and Elfried to ask a blunt question: why do so many companies chase the same metrics as…

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Faris Aranki with Rory Sutherland and Elfried Samba on IQ, EQ, FQ and why smart teams still fail

July 16, 2026 · 1 hr 25 min

Faris Aranki has spent 20 years studying why some strategies succeed and others quietly fail, working with some of the smartest, best-funded teams in the world.In this episode, he joins Rory and Elfried to explain trust, relationships…
Josh Hart with Rory Sutherland and Elfried Samba on AI, people and the future of work

June 21, 2026 · 1 hr 3 min

Josh Hart co-founded YuLife nine years ago with a simple but radical idea: digital experiences should feel as good as the best computer games, not as painful as a tax return. In this special live episode, recorded in front of an audience…
James Watt with Rory Sutherland and Elfried Samba on BrewDog, gut instinct and starting again

June 7, 2026 · 1 hr 12 min

James Watt quit law after two weeks, spent seven years as a captain on a North Atlantic fishing boat, then built BrewDog from two humans and a dog into a business making a million cans of beer a day. In this episode he joins Rory and…
Mark Tapscott and Daniel Davey with Rory Sutherland and Elfried Samba on Britain's 1st EV sportscar

May 29, 2026 · 1 hr 1 min

Tesla veterans Mark Tapscott and Daniel Davey are the co-founders of Longbow Motors — a British electric sports car company with a radical idea: that cars should be getting lighter, simpler and more exciting, not heavier, duller and more…
Jamie Bartlett with Rory Sutherland and Elfried Samba on AI, trust and the internet

May 10, 2026 · 1 hr 22 min

Jamie Bartlett has spent 15 years investigating the strange corners of the internet before they crash into the mainstream. In this episode, he joins Rory and Elfried to explore how AI, video, podcasts, crypto, conspiracy culture and online…
Robbie Lyle with Elfried Samba on AFTV, Global Fan Network, and building a sports media empire

April 26, 2026 · 1 hr 20 min

Robbie Lyle started AFTV with a borrowed camera, a borrowed mic, and a belief that football fans deserved to be heard. Thirteen years later, he’s built one of the most influential fan media businesses in sport, with billions of views…
Conny Kalcher with Rory Sutherland on customer loyalty, human connection and building trust at scale

April 12, 2026 · 1 hr 3 min

Conny Kalcher, Chief Marketing Officer at Zurich, joins Rory Sutherland to explore why most companies get customer experience wrong. After decades at LEGO and now at one of the world’s largest insurers, she explains how businesses drift…

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About the show

Rory Sutherland, Vice Chairman of Ogilvy UK, and Elfried Samba, CEO and Co-Founder of Butterfly Effect and former Global Head of Social at Gymshark, explore the hidden blocks that slow teams down, from flawed strategies to missed cultural signals and outdated thinking. Each episode breaks down a real challenge through the lens of behavioural science, digital strategy, and lived experience. Through conversations with industry pioneers and creative thinkers, they unpack why teams fail and reveal secrets for driving progress. Joined by guests who’ve built, rebuilt, or reimagined entire industries, Rory and Elfried challenge assumptions, unpack failure, and explore what moves the needle. Powered by Sassy+ www.sassyplus.com Hosted on Acast. See acast.com/privacy for more information.