The Bottleneck Podcast
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About the show
Latest episodes
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Rory Sutherland, Elfried Samba and Les Binet discuss physics, emotion, and the metrics trap
October 3, 2026 · 2 hr 27 minLes Binet, one of the best-known names in marketing effectiveness, joins Rory Sutherland and Elfried Samba for a wide-ranging conversation. He covers 38 years in advertising, why measurement can mislead you, and what a theoretical…
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Rita McGrath with Rory Sutherland on why big companies kill their best ideas
August 19, 2026 · 1 hr 21 minRita McGrath has spent her career on a question most companies would rather not answer: can a large organisation genuinely innovate from the inside, or does it only ever buy in what threatens it?In this episode she joins Rory to explain…
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Sir Richard Harpin with Rory Sutherland and Elfried Samba on how he built a £4.1bn business
August 2, 2026 · 1 hr 20 minSir Richard Harpin started with £50,000 and turned it into HomeServe, a business he sold for £4.1 billion. In this episode, he joins Rory and Elfried to break down the nine steps behind that journey, from copying the right ideas to knowing…
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Joe Martin with Rory Sutherland and Elfried Samba, recorded live at MAD//Fest
July 19, 2026 · 32 minJoe Martin founded Tickle, a platform that lets people save an ad into their phone wallet instead of buying right now. Live at MAD//Fest, he joins Rory and Elfried to ask a blunt question: why do so many companies chase the same metrics as…
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Faris Aranki with Rory Sutherland and Elfried Samba on IQ, EQ, FQ and why smart teams still fail
July 16, 2026 · 1 hr 25 minFaris Aranki has spent 20 years studying why some strategies succeed and others quietly fail, working with some of the smartest, best-funded teams in the world.In this episode, he joins Rory and Elfried to explain trust, relationships…
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Josh Hart with Rory Sutherland and Elfried Samba on AI, people and the future of work
June 21, 2026 · 1 hr 3 minJosh Hart co-founded YuLife nine years ago with a simple but radical idea: digital experiences should feel as good as the best computer games, not as painful as a tax return. In this special live episode, recorded in front of an audience…
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James Watt with Rory Sutherland and Elfried Samba on BrewDog, gut instinct and starting again
June 7, 2026 · 1 hr 12 minJames Watt quit law after two weeks, spent seven years as a captain on a North Atlantic fishing boat, then built BrewDog from two humans and a dog into a business making a million cans of beer a day. In this episode he joins Rory and…
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Mark Tapscott and Daniel Davey with Rory Sutherland and Elfried Samba on Britain's 1st EV sportscar
May 29, 2026 · 1 hr 1 minTesla veterans Mark Tapscott and Daniel Davey are the co-founders of Longbow Motors — a British electric sports car company with a radical idea: that cars should be getting lighter, simpler and more exciting, not heavier, duller and more…