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Business

Marketing Operators

by Cody Plofker, Connor MacDonald, and Connor Rolain
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Latest episodes

  • Meta’s Product Director Explains How Its Ad Algorithm Works

    October 20, 2026 · 58 min

    “With Andromeda, we can look at the entire universe.”  What should marketers focus on now that Meta’s ad algorithm handles targeting?  Sukhesh Miryala (Director of Product Management, Meta) sits down with Connor MacDonald (CMO, Ridge)…

  • Meta Reveals Its Plan For AI Media Buying

    October 16, 2026 · 58 min

    “All of these products eventually are going to come together.” Who calls the shots once Meta’s AI takes over?  Nik Ketkar (Director of Product Management, Meta) sits down with Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr…

  • We Compare a $100 DTC Funnel vs a $100M DTC Funnel

    October 13, 2026 · 1 hr 1 min

    “We weren’t doing a good job showing the value.”  Where does a new brand find trust when it can’t claim a bestseller like HexClad?  Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty), and Connor Rolain…

  • HexClad + Ridge Reveal Their 8-Figure Celebrity Sweepstakes Playbook

    October 6, 2026 · 58 min

    “Two of our winners have entered for free. They never purchased anything from us.” How did Ridge turn a 6-week Tony Hawk partnership into an 8-figure sweepstakes lift?  Connor Rolain (Head of Growth, HexClad) and Connor MacDonald (CMO…

  • Two $100M+ Operators Get Honest About Launching New Brands

    September 29, 2026 · 1 hr 5 min

    “There’s so much that I took for granted. It’s such a different playbook.” What happens when two operators who’ve helped build nine-figure brands start again at zero? Connor MacDonald (CMO, Ridge) and Cody Plofker (advisor and former CEO…

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  • How a 15% Price Cut Sent a Ridge Product’s Revenue Up 60%

    September 22, 2026 · 1 hr 3 min

    Why do experienced operators still overcorrect on average order value?  Varun Kundra (Co-founder, Aftersell by Rokt) joins Connor MacDonald (CMO, Ridge) and Cody Plofker (Advisor & fmr. CEO, Jones Road) to break down the pricing missteps…

  • Two 2027 DTC Shifts: AI Retention Marketing & TikTok Creator Burnout

    September 15, 2026 · 1 hr 5 min

    “We just had a hundred thousand people buy in the last 60 days.”  What does the future of retention marketing actually look like by 2027?  Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) unpack what Postscript’s…

  • Holiday Offers vs Black Friday, Cyber Monday: Which Comes First?

    September 8, 2026 · 1 hr 5 min

    “Don’t let perfect measurement get in the way of good marketing”  How do Ridge, HexClad and Jones Road each structure Black Friday, Cyber offers differently?  Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor…

  • Incrementality Testing for Black Friday, Cyber Monday: What to Spend?

    September 1, 2026 · 1 hr 0 min

    “It is so incredibly easy to not drive incremental results the week of Black Friday.” Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones Road), and Connor Rolain (Head of Growth, HexClad) share how they are approaching…

  • “Leadership Is Leverage”: Motion’s CEO on the Future of Marketing

    August 25, 2026 · 1 hr 13 min

    What changes when a single marketer creates as much value as an entire department?  Reza Khadjavi (Founder & CEO, Motion) joins Connor MacDonald (CMO, Ridge) and Cody Plofker (Advisor & fmr. CEO, Jones Road) to explain why he built…

  • Funnel Coverage: The Upsell Fix Most Brands Never Check

    August 18, 2026 · 1 hr 16 min

    How much can filtering a collection page actually lift average order value? What about cart, checkout, and post-purchase? Varun Kundra (Co-founder, Aftersell) joins Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad)…

  • Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

    August 14, 2026 · 1 hr 13 min

    “I just don’t hear a lot of good reasons why this can’t be automated”.  Can an algorithm allocate ad budget better than a human media buyer?  Olivia Kory (CMO & Strategy Officer, Haus) joins Connor MacDonald (CMO, Ridge) and Connor Rolain…

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About the show

Some call it the greatest ecommerce podcast in existence. Behind three behemoth brands stand three juggernauts of the marketing world: Cody Plofker (CEO, Jones Road Beauty), Connor MacDonald (CMO, Ridge) & Connor Rolain (Head of Growth, HexClad). Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.