Business

The Marketing Engineer

by Profound

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Latest episodes

The New Rules of Building a High-Growth Marketing Team | Brandon Camhi, Cognition

October 21, 2026 · 36 min

Cognition crossed $1 billion in revenue run rate in roughly two years. Now, its new SVP of Marketing, Brandon Camhi, is taking on the challenge of scaling its marketing organization to match the company's rapid growth. With the company…
How Much Can One Marketer Do With AI? | Matt Ratchford, Mutiny

October 14, 2026 · 39 min

One headline change increased Mutiny’s signups by 71 percent overnight. For Matt Ratchford, the company’s entire growth marketing team, it was another lesson in how much leverage a solo marketer can create by focusing on the right…
From $100K to $8M Pipeline With AI | Luke Harries, ElevenLabs

September 30, 2026 · 39 min

Until this year, webinars at ElevenLabs were mostly ad hoc, run by whoever on the sales team had the bandwidth. Then one person used AI to turn the process into a real system, taking the pipeline from about $100,000 to more than $8 million…
Inside the AI Operating System of a Modern CRO | Sam Richard, ngrok

September 16, 2026 · 38 min

She used to lose an hour every morning checking dashboards and manually looking for trends. Today, Sam Richard, Chief Revenue Officer at ngrok, has replaced that routine with an AI system that does it for her. It's one of many systems…
How Notion Uses AI Agents to Run Smarter Ad Campaigns | Aaron Lu

September 2, 2026 · 33 min

I agents are bringing a new level of automation to ad operations. Aaron Lu, AI Product Lead at Notion, shares how his team is using AI across growth marketing, building agents that automate workflows, monitor spend in real time, and enable…

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How Anthropic’s First Growth Marketer Builds with Claude | Austin Lau

August 20, 2026 · 40 min

Austin Lau was a non-technical marketer when he started experimenting with Claude to write custom Google Ads scripts, pasting in code, running it, and iterating through errors until it worked. At the time, he had joined Anthropic as its…
Why You Should Stop Using One AI Model for Everything | Andy McCutcheon, Block

August 5, 2026 · 50 min

Andy McCutcheon is the GTM AI Lead at Block, and spends much of his time convincing colleagues who have never opened a terminal that they can build their own tools. At a company of six thousand people, that means weekly office hours…
The Collaborative AI System Every Marketing Team Will Soon Need | Lucy Hoyle, Carta

July 22, 2026 · 37 min

Most marketing teams are still working across disconnected systems, scattered context, and workflows that break down as they grow. Lucy Hoyle, Senior Content Engineer at Carta, set out to solve that problem. At Profound's Marketing…
Building 90 AI Agents Inside a $2B ARR Marketing Team | Holly Chen, Samsara

July 9, 2026 · 24 min

Samsara is one of the most advanced examples of AI adoption inside the marketing team of a large public company. Holly Chen, VP of Growth Marketing, shares the marketing team’s approach. A big part of their success came from a deliberate…
Why Figma is Winning in the Age of AI Search with Reema Batta

June 24, 2026 · 29 min

Figma is shipping products at a pace most marketing teams can barely track. Reema Batta, VP of Growth Marketing, is the person responsible for making sure they can actually keep up. Part of how they do it: a context layer. Every product…
Inside the AI Marketing OS Running Wispr Flow's Growth Team with Matt Swulinski

June 10, 2026 · 43 min

Until recently, Matt was the only person running all of Wispr Flow’s marketing execution solo. Meta and Google Ads, newsletter sponsorships, landing pages… it was all on him, and the company was growing fast. Handling everything manually…
Introducing: The Marketing Engineer

June 8, 2026 · 1 min

Meet the marketer who builds. Marketing Engineers pair creativity with systems thinking, combining a marketer's instincts with technical ability to bring ideas to life. They're architects, agentic operators, and craftspeople with high…

Full episode archive on Apple Podcasts →

About the show

The show for marketers who build. Marketing Engineers pair creativity with systems thinking. They have a marketer’s instincts and creativity with the technical ability to bring their ideas to life. They’re architects, agentic operators, and craftspeople with high taste. Hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and quality, and invented capabilities that didn't exist before. From Profound, the company building the workbench for the Marketing Engineer. New episodes every two weeks.