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Hooked with Julia and Nick

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Latest episodes

MrBeast’s Strategy: "How I Grew the Fastest TikTok on Earth" ft. Rohan Kumar

March 18, 2026 · 44 min

In this episode, we sit down with Rohan Kumar, the strategist who led MrBeast’s TikTok to become the fastest-growing account three years in a row. He’s now advising brands and startups on how to break through the noise with moments that…
Organic v Influencer: How This Founder Grew to $100k ARR in 3 days, ft. Andrew Monreal

February 4, 2026 · 53 min

In this episode, we sit down with Andrew Monreal, founder of Arrow and Scratch AI, to break down how he grew multiple consumer apps using organic TikTok, product-led virality, and influencer distribution. Andrew walks through exactly how…
The System Behind 10M+ Views/Week

January 27, 2026 · 49 min

How to Build & Scale a UGC Program (Without Burning Out) UGC doesn’t fail because creators are bad. It fails because the operating system behind it is broken. In this webinar, Julia Pintar (Co-Founder of PlayKit) breaks down exactly how to…
How to Build a Waitlist to 100k+

January 8, 2026 · 40 min

In this episode, we sit down with Zehra Naqvi, founder of Lore, the internet’s home for obsession. Before launching a single feature, Zehra and her team built a waitlist of over 100,000 users, generated 215M+ organic views, and grew a…
2026 IRL Playbook: How Apps REALLY Win On Campus

December 10, 2025 · 1 hr 15 min

In this episode, we sit down with Lillie, co-founder of Ditto, the app often described as “Pinterest meets your Notes app.” After scaling major skincare brands as a marketer, Lillie pivoted into building consumer social: raising capital…

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The UGC Blueprint: How Creators Make $6.5K/Month (with Mia Mirzayan)

November 25, 2025 · 52 min

In this episode, we sit down with Mia Mirzayan, NYC-based strategist, content creator, and founder of Creator Vault. Mia has spent the past three years creating organic and paid content for brands like ADIDAS, Banana Republic, Canva, and…
Webinar: Crafting Viral Content Strategy

November 20, 2025 · 1 hr 5 min

Paid ads are getting more expensive. Consumers are tuning them out.The brands still winning are the ones with a repeatable organic content strategy that turns views into installs.On Wednesday, November 19th, I’m hosting a live session…
How To Go From 1,000 True Fans → 3M Followers with Quinn Slocum

November 11, 2025 · 44 min

At just 25 years old, Quinn Slocum has built an empire of over 4 million followers across Instagram and TikTok, with zero paid ads. He’s the founder of @BestCelebrations (nearly 3 million) and @Culture (100k+), two of the internet’s most…
Automating Virality: How to Hit 100K Views a Day Using AI

November 4, 2025 · 49 min

How do you go from dropping out of college to building an AI engine that hits 100,000 organic views a day on TikTok? In this episode of Hooked, Zuhair Lakhani, founder of DoubleSpeed (backed by a16z’s Speedrun program), joins us to break…
The 90-Day Creator Playbook from 0 to 150k Followers with Caleb Ulffers

October 28, 2025 · 48 min

He built three 7-figure brands. Shut one down. Then grew his personal Instagram account from 0 to 150K followers in three months by turning content into a system. In this episode, Caleb Ulffers breaks down the exact playbook founders can…
Why Real-World Moments Create Viral Loops Online, with Ben Schaefer @ Cinque

October 21, 2025 · 52 min

What if your next marketing campaign didn’t need a single dollar in ad spend? Ben Schaefer, co-founder of Cinque, built a 400-person community in San Diego through authentic experiences (surfing, music, and connection), all grown through…
The Next Wave of Marketing Is Offline: Inside Avery Kokka’s IRL Viral Growth Strategy

October 14, 2025 · 60 min

How do you build a tech startup that actually brings people together and then walk away from it to chase your dream? In this episode of Hooked, Playkit co-founders Julia Pintar and Nick Sanchez sit down with Avery Kokka, the 23-year-old…

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About the show

Most social media advice out there is totally useless, and nobody seems to be talking about how they actually grew their company on social. So we decided to create a podcast that pulls back the curtain on exactly how to grow your brand, your audience, and your impact. Each episode is a radically transparent, fun, and totally real conversation with top creators, marketers, and brand leaders. We'll dig into the actual tactics, real metrics, and actionable playbooks that you can immediately use to dominate on social. playkit.substack.com