Business

Good Content with Shannon McKinstrie

by Shannon McKinstrie

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Latest episodes

How to Show Up Online When Life Gets Tough

October 20, 2026 · 17 min

This isn’t a typical episode, but I want to talk honestly about what it’s like to continue to show up on social media when things feel like they’re falling apart. Maybe you’ve experienced this and you can relate, or if you haven’t had that…
Building a World for Your Brand on Social Media

October 13, 2026 · 15 min

I hear from everyone all the time “My life is too boring. My product is too boring. My service is too boring.” Well friend, I am here to help you make it unboring by showing you what it means to create an entire world around your brand…
The Simple Editing Process for Reels That Saves Me Hours Each Week

October 6, 2026 · 14 min

Editing reels does not need to take up hours of your time and I am going to share exactly what I do each week to simplify the process. I’m breaking down how I make editing reels faster by leaning on the Edits app and using templates, and…
You Need a Content Schedule That Works For Your Life

September 29, 2026 · 12 min

Did you know you’re more likely to hit post on your content when it feels easier and it actually works with your life? I don’t know if you’ve ever noticed, but I tend to avoid posting heavy content on Friday, leaning into content that is…
Creating Content For An Interest Based Algorithm

September 22, 2026 · 9 min

Rumor has it that social media as we know it, is dead. In a sense, yes, social media is dead as we once knew it, but social media is still a place to be social and it’s still a place to build community, it just looks a lot different from…

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Two Types of Reels to Turn Viral Views into New Followers

September 15, 2026 · 11 min

If you’ve ever had a reel go viral with thousands of views, but you didn’t really gain any new followers from it, this happens more often than you think. Just because a reel goes viral, doesn’t mean all those views suddenly convert into…
Feeling Excited About Content Creation Changes Everything

September 8, 2026 · 15 min

If you’ve ever wondered about going viral on Instagram and what it really takes to grow your business through content creation, I’m sharing stories about how I recently helped two different accounts skyrocket over 30,000 followers using a…
Start Thinking Outside Your Niche

September 1, 2026 · 15 min

If you feel stuck in the cycle of strictly business content, consider this your permission to start thinking beyond your niche. For your next post I want you to experiment and have some fun, show us who you are and what you’re up to. We’ll…
The Rise of the Conversational Expert

August 25, 2026 · 14 min

This episode might just change your life. We’re discussing a particular style of video that is exploding right now, it’s unpolished and feels like you’re having an off the cuff Facetime call with a friend. We’re in a new era of talk to…
Create Trial Reels that Turn Viewers into Followers with Personalized Content

August 18, 2026 · 13 min

I wanted to take today to talk about creating trial reels and making your content feel human again. (And yes, this applies to all the social media apps, not just Instagram!) The old advice of removing “I” and “my” from your content…
Make More Sales by Building Trust with Your Audience

August 11, 2026 · 17 min

We’re getting personal in this episode! I'm sharing my thoughts on imposter syndrome and ethical marketing, but I’m also breaking down the huge Reels Lab sale that I just had, with numbers, and why this was so important to me. We’ll talk…
How to Get Noticed Online for Brand Deal Opportunities

August 4, 2026 · 20 min

Are brand deals on your radar? This episode is going to set you on the right track for landing brand partnerships (and a little extra income!), even if you’ve never been interested in them before today. I’ve got a lot of insider advice…

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About the show

Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.