Good Content with Shannon McKinstrie podcast artwork
Business

Good Content with Shannon McKinstrie

by Shannon McKinstrie
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Where it charts

Today’s combined position on our country charts.

Canada · Business
#152 New on this chart
Pulse 9

Ranking history

History builds daily. We started tracking this show on the Business chart recently, so the trend line appears after a second day of data.

About the show

Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.

Latest episodes

  • The Simple Editing Process for Reels That Saves Me Hours Each Week

    October 6, 2026 · 14 min

    Editing reels does not need to take up hours of your time and I am going to share exactly what I do each week to simplify the process. I’m breaking down how I make editing reels faster by leaning on the Edits app and using templates, and…

  • You Need a Content Schedule That Works For Your Life

    September 29, 2026 · 12 min

    Did you know you’re more likely to hit post on your content when it feels easier and it actually works with your life? I don’t know if you’ve ever noticed, but I tend to avoid posting heavy content on Friday, leaning into content that is…

  • Creating Content For An Interest Based Algorithm

    September 22, 2026 · 9 min

    Rumor has it that social media as we know it, is dead. In a sense, yes, social media is dead as we once knew it, but social media is still a place to be social and it’s still a place to build community, it just looks a lot different from…

  • Two Types of Reels to Turn Viral Views into New Followers

    September 15, 2026 · 11 min

    If you’ve ever had a reel go viral with thousands of views, but you didn’t really gain any new followers from it, this happens more often than you think. Just because a reel goes viral, doesn’t mean all those views suddenly convert into…

  • Feeling Excited About Content Creation Changes Everything

    September 8, 2026 · 15 min

    If you’ve ever wondered about going viral on Instagram and what it really takes to grow your business through content creation, I’m sharing stories about how I recently helped two different accounts skyrocket over 30,000 followers using a…

  • Start Thinking Outside Your Niche

    September 1, 2026 · 15 min

    If you feel stuck in the cycle of strictly business content, consider this your permission to start thinking beyond your niche. For your next post I want you to experiment and have some fun, show us who you are and what you’re up to. We’ll…

  • The Rise of the Conversational Expert

    August 25, 2026 · 14 min

    This episode might just change your life. We’re discussing a particular style of video that is exploding right now, it’s unpolished and feels like you’re having an off the cuff Facetime call with a friend. We’re in a new era of talk to…

  • Create Trial Reels that Turn Viewers into Followers with Personalized Content

    August 18, 2026 · 13 min

    I wanted to take today to talk about creating trial reels and making your content feel human again. (And yes, this applies to all the social media apps, not just Instagram!) The old advice of removing “I” and “my” from your content…