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Ahrefs Podcast

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Latest episodes

How to Build a Website That DOESN’T Look Vibe-Coded | Ryan Law (Ahrefs)

October 20, 2026 · 35 min

If you've ever wanted a side project but didn't know where to start, this episode is the build order. The builder is Ryan Law, Ahrefs' Director of Content Marketing; the site is Conference Spotter (https://conferencespotter.com), a feed…
How Marketing Creates Reality | Nir Eyal (Hooked)

October 13, 2026 · 1 hr 1 min

If you work in marketing, part of what you make is what people believe before they try the product. Nir Eyal, author of Hooked and Indistractable and a former lecturer at Stanford's Graduate School of Business, joins Tim Soulo to talk…
5 AI Search Trends for 2026 | Louise Linehan (Ahrefs)

September 29, 2026 · 42 min

Searches for "AI search" are already running at nearly two-fifths the volume of "SEO" itself, and the industry is scrambling to keep up. Tim Soulo sits down with Ahrefs content marketer Louise Linehan, who mined LinkedIn and Reddit…
Get Millions of Views Without Paying for a Single Ad | Ariel Rubin (Air)

September 15, 2026 · 1 hr 2 min

How do you triple revenue while cutting marketing spend by 90%? Ariel Rubin, VP of Content at Air, did exactly that — and won two Webbys along the way — without ever having a budget bigger than $100K per campaign. Ariel breaks down the…
How to Actually Make $1M From a Business Book | Jeff Goins

September 1, 2026 · 1 hr 13 min

Can a business book actually make you a million dollars? The surprising answer is yes — but almost none of that money comes from book sales. Tim's book DISCOVERABLE is now available for pre-order → ahrefs.com/discoverable Best-selling…

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I Asked a 15-Year SEO Veteran How to Rank in ChatGPT | Dan Petrovic (DEJAN AI)

August 18, 2026 · 1 hr 0 min

Want your brand to show up in ChatGPT, Claude, and Gemini? Here's the uncomfortable truth: LLMs don't crawl the web when they answer your questions. They search traditional indexes — ChatGPT leans on Bing, Gemini uses Google, and Claude…
I Debated the Inventor of Zero-Click Marketing | Amanda Natividad (SparkToro)

July 21, 2026 · 1 hr 2 min

Zero-click marketing doesn't mean you don't want the click — it means you stop being dependent on it. Amanda Natividad, VP of Marketing at SparkToro, coined the term and joins Tim Soulo to defend it against every skeptic's favorite…
The $200K Mistake We Didn't See Coming | Jacque Aboubakr (Ahrefs)

July 7, 2026 · 49 min

What does it actually cost to run a world-class marketing conference? Try up to $950,000 for a single event — and Ahrefs aims to break even on every one of them. In this candid conversation, Tim Soulo and Jacque Aboubakr open the books on…
What Marketing Science Says About Growing a Brand | Professor Byron Sharp (Ehrenberg-Bass Institute)

June 23, 2026 · 55 min

Why does Coca-Cola spend millions on advertising when everyone already knows their brand? Professor Byron Sharp reveals that even the world’s most famous brands face a shocking reality: most of their customers hardly ever buy them. The…
Why Copying Ryanair's SMM Tactics Won't Work Anymore | Michael Corcoran (Slice Social, Ryanair)

June 9, 2026 · 1 hr 6 min

A gym franchise creates workout content like everyone else in their category — and sees zero brand awareness gains. Sound familiar? Michael Corcoran, the mastermind who drove 2 billion organic impressions in 18 months at Ryanair (with zero…
AI Apps, Reports & Workflows Every Marketer Should Steal | Glen Allsopp (Ahrefs, Detailed)

May 26, 2026 · 43 min

Marketers who still manually analyze Reddit threads for content ideas are missing out on AI agents that can scan thousands of forum posts in under 30 seconds. Glen Allsopp, Head of Marketing Strategy and Research at Ahrefs, demonstrates…
Gong's Billion-Dollar Bet Against Best Practices | Udi Ledergor (Gong)

May 12, 2026 · 1 hr 14 min

Swearing on sales calls can boost win rates by up to 8% — that's just one of the counterintuitive insights that helped Gong grow from 11 customers to over $300M in annual revenue. Udi Ledergor joined Gong as employee #13 and marketer #1…

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About the show

This isn’t your typical marketing fluff. It’s real, unscripted conversations with sharp founders, CMOs, and operators who’ve actually built something. Hosted by Ahrefs’ CMO Tim Soulo, who’s not afraid to challenge guests or call BS, you’ll get deep dives into the stuff that actually moves the needle: positioning, growth, hiring, branding, mistakes, wins, and what it really takes to grow a business. Think of it as a free consulting session every other week… that just happens to be recorded.