Workfluencer: Personal Branding & Content Creation
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Latest episodes
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#103: How to Get Cited by AI Without a Big Following ft. Kaleigh Moore
October 12, 2026 · 49 minYou don’t need a massive following to have expertise worth citing. But how do you become a source AI turns to, and what could that mean for your next brand partnership? Kaleigh Moore joins Rhona Pierce to explore how creators can build AI…
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#102: How to Build an Employee Creator Program ft. Heike Young
September 28, 2026 · 53 minMost employee creator programs start in the wrong place. Companies focus on getting as many employees posting as possible, hand them approved links and captions, and call it employee advocacy. That may create activity, but it does not…
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#101: Building a Personal Brand While Working Full-Time ft. Roxy Couse
September 14, 2026 · 48 minBeing great at your job doesn’t guarantee a promotion. Roxy Couse learned that after nearly 15 years in corporate, several lateral moves, and a leader who admitted there was nothing left for her to prove. While working as a senior…
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#100: How Creators Can Help Brands Win AI Search
September 1, 2026 · 36 minAI search citations are the newest piece of real estate on the internet, and creators may be one of the fastest ways for brands to claim it. Most brand deals are still measured through reach, clicks, and conversions. Meanwhile, answer…
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#99: How to Create LinkedIn Content That Sells
August 24, 2026 · 54 minMost people post about getting laid off and ask for sympathy. Deidre “Dee” Henry posted about getting laid off and asked for clients. Dee had been a top-performing salesperson at Zillow when she suddenly lost her job. Instead of…
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#98: Why Creators Are Going Back to Corporate Jobs ft. Lissette Calveiro
August 17, 2026 · 41 minCreators were supposed to leave corporate behind. Now some of them are going back — and companies are creating roles specifically for people with creator experience. Lissette Calveiro has spent nearly 15 years in the creator and…
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#97: How he gets brand deals with a small following ft. Lloyd George
August 10, 2026 · 47 minMost creators assume they need a huge following to land brand deals. They don't. Lloyd George has been on both sides of the creator economy. He's worked inside major agencies running campaigns for brands like Coca-Cola, Kevin Hart, and…
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#96: How to Land Brand Deals Outside Your Niche
July 27, 2026 · 38 minBrand deals rarely come from playing it safe inside your niche. Kristi Kennebrew built Get Me Hired Kristi into a thriving creator brand while working full-time, but some of her most successful partnerships have come from brands nobody…
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REPLAY: Building Building HR's Most Subscribed Newsletter with Hebba Youssef
July 20, 2026 · 42 minHow do you come up with newsletter ideas every week? If you write anything on a schedule, you've felt this pain. Hebba Youssef writes I Hate It Here, one of the biggest newsletters in HR, and she used to do what most of us do: wake up on…
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#95: How In-Person Events Build Community
June 29, 2026 · 34 minHosting an event is easy. Building a community that people return to month after month is much harder. In this episode of Workfluencer, Rhona sits down with Chaselle Gazelle, founder of Jacksonville Bestie, to explore what separates…
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#94: What Makes a Great DisruptHR Talk
June 22, 2026 · 42 minMost people spend months preparing for a single DisruptHR presentation. Ashlynne Valdez delivered two different talks in 30 days, won Best Speaker at one event, and helps select speakers for DisruptHR Las Vegas. In this episode, we go…
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#93: How to Stand Out on LinkedIn
June 15, 2026 · 52 minMost LinkedIn advice teaches you how to fit in. Jillian Richardson believes the opposite. In this episode of Workfluencer, Rhona sits down with one of LinkedIn's most recognizable ghostwriters to discuss why being a little weird might be…

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