The Art of the Brand
Today: #169 in Business, Canada on our combined chart.
Today: #73 in Business, Brazil on our combined chart.
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Latest episodes
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How Kylie Jenner Made Millions Off of Victoria’s Secret
October 30, 2026 · 53 minCamille Moore and Phillip Millar break down the week’s biggest branding debates: Kylie Jenner and the Victoria’s Secret Fantasy Bra, Poppi's Pepsi deal, Shakira’s concert-world concept, celebrity endorsements, influencer backlash, and why…
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Why Your Brand Isn’t Showing Up in AI Shopping Results
October 26, 2026 · 18 minAI is deciding whether your brand wins or loses. Shoppers now discover products on TikTok, research them on Amazon, ask ChatGPT for advice, and check Reddit before they buy.In this Advertising Week conversation, Camille sits down with…
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Kylie Jenner's $50M Bra: Where Victoria’s Secret Went Wrong
October 21, 2026 · 46 minThis week on The Art of the Brand, Camille Moore and Phillip Millar dig into the stories behind the headlines—and what brands can learn from them.They revisit the backlash to their Shane Gillis discussion and make the case for disagreement…
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Hot Takes, Hot Pants & Brand Backlash
October 19, 2026 · 1 hr 7 minOn this episode of Art of the Brand, Camille and Phillip debate what happens when brands jump into internet controversies—and whether a personal brand can thrive when the business behind it is struggling. They also unpack Netflix’s World…
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Inside the Rise of Brand Media Companies
October 6, 2026 · 1 hr 19 minNike is losing China, Gap is building a boy band, and Madonna's VMA moment has the hosts split. This week on Art of the Brand, we break down the brand moves everyone's talking about, and what marketers and founders can learn from them. We…
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How Loveshack Fancy Turned a Feeling Into a Brand
October 2, 2026 · 51 minCamille Moore sits down with Rebecca Hessel Cohen, founder of LoveShackFancy, to discuss how she built her brand through emotional storytelling, distinctive design codes, accessible collaborations, and tightly managed retail…
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How the Right Brand Ambassador can Change Everything
September 24, 2026 · 1 hr 5 minAre brands losing control of their image — or just choosing the wrong faces to represent them? In this episode of _The Art of the Brand_, Camille Moore and Phillip Millar dive into PETA’s Fashion Week fallout, the Lola Blankets “luxury”…
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From Zero to TikTok Shop Giant: Bloom’s Creator‑Led Playbook
September 23, 2026 · 1 hr 7 minThis episode of AOTB has Camille Moore pull back the curtain on how a digital‑first CPG brand turned TikTok Shop from a “flashy sales channel” into a long‑term brand engine. From community‑driven growth to retail halo effects, Bloom’s…
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The Chaos Economy: Foldable Phones, Betting Booms, and Branding Breakdowns
September 16, 2026 · 59 minAre brands losing their grip on culture — or are consumers simply evolving faster than the companies trying to reach them? This podcast pulls back the curtain on the forces shaping modern branding, media, and influence. From celebrity…
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How Brands Destroy Years of Equity
September 14, 2026 · 1 hr 8 minSome of the world’s most recognizable brands are starting to look a little less distinctive. Nike is losing ground to brands that feel more focused. PepsiCo just ended a 25-year agency relationship. Dyson is selling a $500 toothbrush. The…
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Outrage Culture Is Killing Great Advertising
September 2, 2026 · 17 minThis week's episode is about what happens when outrage travels faster than context.We recorded this one live in Toronto, and it started with an ad. Good Good, one of golf's biggest YouTube channels, created a 60-second campaign with…
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Fake Outrage, Branding Fumbles and Real Money: The Business of Pretending Online
August 27, 2026 · 34 minThis week's episode comes to you from Pacifico in Costa Rica, where we traded the studio for 30-degree weather, the Pacific Ocean, and a community that gave us a very different perspective on what makes an experience feel real. And…

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