Under the Influence with Terry O'Reilly

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Latest episodes

• Die Another Day: Reviving Old Commercials

  October 3, 2026 · 29 min

  From our archives, a favourite... Occasionally, an old advertising campaign is brought back from the dead. Even if it has been off the air for decades. In this episode, we’ll discuss a recurring Coke commercial that has been called the…

• Bookmarks

  September 26, 2026 · 28 min

  Because Terry LOVES books, we do an annual Bookmarks episode. This one is from 2024. There’s never enough room to include all the great stories we find in our research books. So this episode is dedicated to all those stories that didn’t…

• The Gong Show: Ads That Could Never (Ever) Run Today

  September 19, 2026 · 27 min

  In this episode, we go back in advertising history and take a look at the ads and commercials that could never, ever, EVER run today. They are either so politically incorrect, so sexist, or so inappropriate, you won’t believe your…

• How Jerry Goodis Made an Advertisement a Beautiful Thing

  September 5, 2026 · 28 min

  Jerry Goodis was one of the most colourful characters in the history of Canadian advertising. He founded a legendary advertising agency and created some of Canada’s longest-running ad campaigns. And while doing that, he attacked the ad…

• Putting the Awe in Audio

  August 29, 2026 · 27 min

  Taking a look at the most creative audio ideas from around the world.   Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very…

• Cars Are The Stars: Automobile Brands In Hollywood

  August 22, 2026 · 29 min

  Another favourite from our archives... Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars. We’ll look back at James Bond and Starsky & Hutch, and explore…

• Ham on Wry: All About Sandwich Board Advertising

  August 15, 2026 · 27 min

  From the Under The Influence Archives, one of our favourites.... Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising:   The sandwich board.   They have been around for over 200…

• Pants are on Fire: When Customers Lie to Marketers

  August 8, 2026 · 27 min

  From The Under The Influence Archives... Customers often lie to companies in surveys, polls and focus groups. Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns. So what are advertisers…