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The StoryBrand Podcast

by StoryBrand.com
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Latest episodes

  • How to Tell Your Customer's Story, Not Yours

    October 19, 2026 · 16 min

    It's a ridiculously common misconception that you should be telling people YOUR story. You shouldn't.   Because in your story, the hero is..... You.   Instead you should be inviting customers into a story where THEY are the hero. It's…

  • This Is What Makes a Great Elevator Pitch

    October 16, 2026 · 14 min

    If people can't quickly and easily understand what your product can do for them, they'll skip you and move on.   But a great elevator pitch is a ridiculously effective way to solve that problem. And in this video bestselling marketer…

  • Exactly How to Write a Tagline That Grows Your Business

    October 5, 2026 · 24 min

    Your tagline is probably the most important piece of marketing collateral you can write. And most businesses get it wrong.   Most people try to imitate the style of international brands, but since they don't have the name recognition…

  • How to Explain Why Your Product is Valuable

    September 28, 2026 · 20 min

    Do you know exactly what to say when someone asks you about what you sell? If not, you need to. But it's easier than you might think. In this episode you'll learn the five short soundbites that you can use to get people to quickly…

  • All Marketing Has to Follow these Four Rules

    September 21, 2026 · 13 min

    How do you know if your marketing is going to work? Most people fly by the seat of their pants: they rely on a gut instinct or a general consensus, but those aren't actually very reliable. They're certainly not worth risking the future of…

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  • If You Are a Marketer, You Need This Tool

    September 14, 2026 · 29 min

    If you're a marketer, it's incredibly hard to actually show your value. That's not right.   But if you use a StoryBrand Messaging Canvas you prove your value instantly by showing your client or boss your entire plan on a single page. The…

  • Build a Personal Brand to Beat the Trust Recession with Laura Higgins

    September 7, 2026 · 49 min

    If you want to stand out in our trust recession: start a personal brand.   In this episode Donald Miller talks with brand coach Laura Higgins to discuss how (and why) to start a personal brand. They go into a lot of detail about finding…

  • Building a World-Class Accelerated Learning Brand with Jim Kwik

    August 31, 2026 · 1 hr 6 min

    How would you build a world-class brand around a niche, somewhat intangible service like accelerated learning? Jim Kwik has done just that.   Jim is a speaker, podcaster, and bestselling author ("Limitless"), who's become a world-class…

  • The Reason Most Businesses Fail (SUMMER REPLAY)

    August 24, 2026 · 19 min

    Most businesses are losing sales in the first few seconds, not because the offer is weak or the product is bad, but because the message feels like work. When people have to stop and decode your language, they don't lean in. They leave. And…

  • The Way You're Talking about Your Business Isn't Working (SUMMER REPLAY)

    August 17, 2026 · 1 hr 10 min

    In this episode bestselling author Donald Miller gives you a full masterclass on the StoryBrand framework so you can stop confusing customers and start winning more sales.   Don breaks down the 7 sound bites that make messaging land…

  • How to Talk so People Like You (SUMMER REPLAY)

    August 10, 2026 · 22 min

    Every conversation is shaping your future. The way you show up affects whether people trust you, remember you, recommend you, or just move on. Connection isn't a soft skill on the sidelines of success. It's what opens doors. When people…

  • Hook Customers with Primary Messaging, Not Secondary (SUMMER REPLAY)

    August 3, 2026 · 16 min

    A lot of brands are saying the wrong thing first. They lead with their mission, their story, and their personality, thinking that will make people care. But customers aren't looking for a brand to admire. They're looking for a guide who…

Full episode archive on Apple Podcasts →

About the show

Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business. Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.