Business

The Unconventional RD Podcast

by Erica Julson

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Latest episodes

How I Built My AI Business Assistant

October 14, 2026 · 55 min

I'll admit, I've had a serious case of AI FOMO this past year. It seemed like all my peers were getting real work done with AI every single week... and with a one-year-old at home and way less time to work, I wasn't one of them yet. So…
AI Search, Explained: What AI Overviews, ChatGPT, and AEO Mean for Your Online Business

July 23, 2026 · 28 min

Have you opened a marketing newsletter lately and felt like everyone is speaking a new language? AEO. GEO. LLMs. AI Overviews. Citations. If you've been nodding along, but secretly feeling a little lost, I want you to know…
The Website Metrics That Used to Matter (and What Matters Now)

April 24, 2026 · 39 min

The digital publishing world has shifted. And if you've pivoted from monetizing with display ads to actually selling something to your audience... ... you need to make sure you've updated the metrics you're tracking as well. In this…
Feeling frustrated? Please remember this.

March 3, 2026 · 18 min

If you're feeling kind of "meh" about your biz at the moment... ... you're not alone. The last few years have been tough for many of us. But in this episode, I'm hoping to put the current digital landscape into some context, empathize…
Transcending Beyond "Blogging" in 2025

October 14, 2025 · 15 min

If you've been a subscriber for a while, you know that every year, I release my digital marketing "trends-to-watch". This year, life has been life-ing hard, and even though I wrote 20+ pages of thoughts, I haven't shared them in-depth…

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Will people PAY for information they trust?

October 7, 2025 · 13 min

Welcome back to episode #6 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my sixth 2024 trend prediction: More people will PAY for information they trust Last year, I predicted…
Let's catch up...

September 23, 2025 · 26 min

Hey-o! I'm back, after a bit of a hiatus, so let's catch up! Find out what I've been up to over the last 6 months + what to expect from me (and the biz) for the rest of 2025 :) SUBSCRIBE to my podcast for more SEO and online business…
Focus on THIS to *wow your readers* (and Google!)

March 16, 2025 · 23 min

Welcome back to episode #5 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my fifth 2024 trend prediction: The Importance of Personalization and Good User Experience Last year, I…
Don't ignore this marketing staple in 2025!

February 11, 2025 · 14 min

Welcome back to episode #4 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my third 2024 trend prediction: Email Marketing Becomes Popular Again Last year, I predicted that…
The Rise of Social Media SEO?

February 6, 2025 · 10 min

Welcome back to episode #3 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my third 2024 trend prediction: The Rise of Social Media SEO Last year, I predicted that creating social…
Publisher Model vs Online Business - Who's Winning in 2025?

February 3, 2025 · 11 min

Welcome back to episode #2 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my second 2024 trend prediction: Diversifying Beyond the Publisher Model Last year, I believed that…
New Ways to Optimize Your Content for AI in 2025

February 1, 2025 · 31 min

Woohoo! It's that time of year again when I review last year's digital marketing predictions to see how well I predicted the future and then make my new marketing predictions for 2025. These prediction posts are some of my most popular…

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About the show

Are you ready to think outside of the traditional employment box and create your own unconventional income streams?? Then you're in the right place. Each week, dietitian Erica Julson talks all things online-business, to help you start, grow, and scale your own digital empire.