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Mail Unleashed with Rory Sutherland podcast artwork
Business

Mail Unleashed with Rory Sutherland

by Marketreach
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United Kingdom · Business
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About the show

Welcome to Mail Unleashed. Hosted by marketing legend and Vice Chairman at Ogilvy UK Rory Sutherland, this series goes in-depth with some of the world’s top marketing greats about their experiences with the hugely effective marketing channel, direct mail. Mail Unleashed is brought to you by Marketreach, champions of mail media. We help brands and agencies unleash the magic of mail.

Latest episodes

  • Ep 22: Why Nils Leonard stopped just making ads – and started making things

    September 3, 2026 · 39 min

    In a world of endless scrolling and skippable content, what makes something worth holding onto?     Nils Leonard, Founder of Uncommon Creative Studio, joins Rory Sutherland to explore why physical, human-made experiences are earning our…

  • Ep 21: Mail Unleashed Live: the Cannes Lions conversation

    July 8, 2026 · 19 min

    What happens when Rory Sutherland is joined by Andrew Tindall (System1), Claire Sadler (British Heart Foundation) and Kate Mackie (EY) to discuss the future of marketing? For the first ever Mail Unleashed LIVE, recorded at Cannes Lions…

  • Ep 20: Direct mail wins the attention economy with Jonny Harrison

    May 18, 2026 · 28 min

    In a world where 75–80% of ad spend is digital, why is Digital Strategy Director at the7stars, Jonny Harrison, making the case for direct mail?     That’s because he’s seen how it wins the attention economy. For episode 20 of Mail…

  • Ep 19: Why Ian Gibbs says mail earns attention that lasts

    March 12, 2026 · 23 min

    Not every impression is equal. So, what makes mail different from a digital impression?   In this episode of Mail Unleashed, JICMAIL’s Director of Data Leadership, Ian Gibbs, joins Rory Sutherland to discuss why mail demands attention…

  • Ep 18: Bring your digital brand to life and deliver trust with Sayed Hajamaideen

    March 2, 2026 · 13 min

    How can you build trust with your customers without physical stores or a tangible product?   In this episode of Mail Unleashed, Sayed Hajamaideen, Head of Brand & Marketing at SMARTY Mobile, sits down with our seasoned host Rory…

  • Ep 17: Tesco grows Clubcard loyalty using targeted mail with Tash Whitmey

    February 11, 2026 · 14 min

    How did mail help Tesco gain 21 million active members for its iconic Clubcard loyalty programme? You can find out from Tash Whitmey, Group Director of Loyalty, CRM and Marketing at Tesco.      Together, Tash and host Rory…

  • Ep 16: Capture consumers attention using physical media with Dino Myers-Lamptey

    January 28, 2026 · 20 min

    Want to find out why mail can hold the attention of consumers?     In this episode, host Rory Sutherland welcomes Media expert and The Barber Shop founder, Dino Myers-Lamptey, into the studio to share how mail can ramp up creativity and…

  • Ep 15: Mail puts the fun in insurance with Ed Birth

    January 13, 2026 · 25 min

    In a world littered with noise, why does a simple piece of mail still get the most attention? In our next Mail Unleashed episode, Head of Brand Marketing at Hiscox, Ed Birth is here to reveal how selling insurance doesn't have to be about…