Business

The Smart Influencer Podcast

by Christina Hitchcock & Corinne Schmitt

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Latest episodes

Brand Before Influence: Why Your Brand Has to Be Clear Before Your Content Can Truly Convert

October 20, 2026 · 1 hr 0 min

If your marketing feels harder than it should, the problem might not be your content—it might be your brand. In this episode, we dive into why so many visibility, conversion, and growth challenges can be traced back to a lack of brand…
When to Fix It, When to Scrap It: 7 Signs Your System Has Quietly Stopped Working

October 13, 2026 · 42 min

The system that used to save you time might be the exact thing slowing you down now. In this episode, Christina and Corinne break down how they actually know when a system inside their business has stopped working, and the specific signs…
Stop Performing for Social Media and Start Talking Like Yourself

October 6, 2026 · 44 min

Somewhere along the way, social media started feeling like a performance. The perfect hook. The trendy audio. The polished “creator personality.” And before you know it, your content doesn’t even sound like you anymore. In this episode…
Your Recipes Can Do More Than You Think. Here’s How.

September 29, 2026 · 36 min

Your recipes shouldn’t stop working for you once you hit publish. In this follow-up conversation with Peter from Allspice, we’re catching up on what’s changed since his last visit and exploring how a recipe operating system can help you…
The Audience Growth Trick Nobody Uses Enough

September 22, 2026 · 59 min

What if the fastest way to grow your audience isn’t creating more content… but getting in front of someone else’s audience instead? In this episode, we’re breaking down one of the most overlooked growth strategies for creators and online…

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The Anti-Preneur Framework: The New Rules of Financial Freedom

September 15, 2026 · 44 min

If you’re doing all the “right” things—building your career, earning more, staying busy—but still not building real wealth, this episode will challenge everything you’ve been told. We’re breaking down the Anti-Preneur Framework: a…
Turn Your AI Chats Into Systems That Work While You Don't

September 1, 2026 · 1 hr 3 min

The way you're using AI right now is already outdated, and it's costing you time you don't have to lose. In this episode, Christina and Corinne break down the shift from chatting with AI tools to building agentic workflows that run entire…
Inside Our Claude Setup: What We Use, When & Why

August 25, 2026 · 56 min

The way you're using Claude right now is probably costing you time you don't have to lose. In this episode, Christina and Corinne break down the exact system they use inside Claude to run White Birch Media Group, covering the three tools…
AI as a Systems Play, not a Productivity Play

August 18, 2026 · 52 min

Most people are using AI to save a few minutes here and there. Smart business owners are using it to build systems. In this episode, we explore the difference between using AI as a productivity tool and using it as a systems tool. Because…
Design a Business That Runs Without Constant Decisions

August 11, 2026 · 52 min

If your business only works when you’re constantly making decisions, it’s no wonder you feel overwhelmed. In this episode, we’re joined by Abriana Sanford to break down why most business problems aren’t actually business problems—they’re…
You're Not Bad at AI. You're Using It Wrong

August 4, 2026 · 48 min

If AI has ever left you frustrated, underwhelmed, or wondering what all the hype is about, this episode is for you. Because the problem probably isn’t AI—it’s the way most people are using it. In this episode, we’re breaking down the…
Better UX, New Revenue, Smarter Tools—The Future of Recipe Blogging

July 28, 2026 · 37 min

The recipe blogging world is changing—fast. And the creators who adapt are the ones who will win. In this episode, we’re diving into what’s next for recipe bloggers, from improving user experience on WordPress sites to exploring new…

Full episode archive on Apple Podcasts →

About the show

The Smart Influencer Podcast was created to help online influencers work smarter and scale faster. Each week you’ll hear inspiring interviews with experts and influencers and leave with actionable tips and strategies you can implement immediately.We dive into a variety of topics including SEO, social media marketing, monetization strategies, content creation, email marketing, mindset, organization, business management and more. You'll learn the strategies and tactics that pro bloggers use to level up their blogs. The Smart Influencer Podcast drops new episodes every Tuesday.