Business

Ignite: Healthcare Marketing Podcast

by Cardinal Digital Marketing

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Latest episodes

Introducing OmegaHealth, Cardinal's AI growth operating system

October 20, 2026 · 18 min

Healthcare marketing runs on disconnected data, but what if AI could connect the dots and reveal what's really driving patient growth? In this episode of the Ignite Healthcare Marketing Podcast, Lauren Leone, President at Cardinal Digital…
Google's Bidding Change Demands Smarter Budgets

October 6, 2026 · 20 min

Google's recent bidding change is creating new challenges for healthcare marketers managing Target CPA and Target ROAS campaigns with limited budgets. In this episode of the Ignite Healthcare Marketing Podcast, Lauren Leone, President at…
Scaling Up 2026 Where Healthcare Growth Goes Next

September 29, 2026 · 15 min

Patient journeys are messy, measurement is getting harder, and healthcare marketers are under more pressure to prove growth. In this special episode of the Ignite Healthcare Marketing Podcast, Lauren Leone, President at Cardinal Digital…
Pediatric trust beats chasing algorithms

September 22, 2026 · 20 min

AI can help healthcare marketers create more content, but it can't replace the human connection that earns a parent's trust. On this episode of the Ignite Healthcare Marketing Podcast, host Ashley Petrochenko, VP of Brand Marketing at…
MMM is a powerful tool, but not a silver bullet

September 15, 2026 · 32 min

Media mix modeling can tell healthcare marketers where there may be more opportunity, but it can't answer every question about where and how to spend. In this episode of The Strategists' Corner, Rich Briddock, Chief Strategy Officer at…

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Healthcare Growth Is Hiding in Your Funnel

September 8, 2026 · 37 min

More leads won't fix growth if patients are already slipping through the cracks in the journey you have. In this episode of Ignite, Ashley Petrochenko, VP of Brand Marketing at Cardinal Digital Marketing, sits down with Jesse Feist…
Multi-Location Healthcare Needs a De Novo Playbook

September 1, 2026 · 17 min

Marketers who wait until opening day to promote a new location are already behind. In this episode of Ignite, host Lauren Leone, President of Cardinal Digital Marketing, sits down with Evan Ilgenfritz, VP of Paid Media at Cardinal, to…
Building orthopedic growth through community partnerships

August 25, 2026 · 27 min

What if orthopedic growth starts long before a patient needs an appointment? On this episode of Ignite, Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with Brandon Weinberg, Senior Brand Strategist at Rothman…
One brand strategy powers 40 dental locations

August 18, 2026 · 27 min

Most DSOs think scale requires complexity. But what if one brand could actually make growth simpler? On this episode of Ignite, host Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with April Sharry, VP of Marketing at…
From broken attribution to 14% dental patient growth

August 11, 2026 · 19 min

If you're still measuring marketing with disconnected dashboards, you're leaving patient growth on the table. In this episode of Ignite, host Ashley Petrochenko, VP of Brand Marketing, sits down with Kassie Churchill, VP of Marketing at…
CTV Isn't Just a Branding Channel Anymore

August 4, 2026 · 17 min

Your bottom-funnel channels can only take you so far. If you're pouring more budget into search or Meta and paying more for the same pool of patients, it may be time to rethink how you're generating demand. On this episode of the Ignite…
Speed to Lead Wins More Patients

July 28, 2026 · 16 min

Generating more leads isn't enough if patients can't book an appointment when they're ready. In this episode of Ignite, Ashley Petrochenko Cardinal's VP of Brand Marketing sits down with Dental Marketing Industry Expert Ana Doran to…

Full episode archive on Apple Podcasts →

About the show

Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation's top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.