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The Agency Profit Podcast

by Parakeeto, Marcel Petitpas

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Latest episodes

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  • Owner's Clarity and the Four Constraints, With Mike Grinberg

    July 29, 2026 · 42 min

    Points of Interest 00:00 – 02:50 – Introducing Owner's Clarity: Kristen Kelly welcomes Mike Grinberg back to the podcast to discuss why founders should develop personal clarity before focusing on positioning or marketing strategy. 02:50…

  • Pass-Through Revenue: The Money That Was Never Yours, With Carson and Kristen

    July 15, 2026 · 32 min

    Points of Interest 00:01 Introduction and New AI-Driven Call Analysis: Kristen and Carson introduce a new process where they use Claude to analyze client calls regularly and surface recurring themes for the podcast, starting with today's…

  • Profitability Is an Operations Problem, with Sarah Still

    July 1, 2026 · 43 min

    Points of Interest 00:00 – 01:43 – Introduction: Marcel introduces Sarah Still, Partner and COO at RAYNE IX, and frames the conversation around agency operations, profitability, scaling, and building valuable businesses. 01:44 – 02:28…

  • We Take Care of the Money: Parakeeto's New Positioning, Explained, With Kristen Kelly & Carson Pierce

    June 17, 2026 · 28 min

    Points of Interest 00:01 – 00:53 – Why Revisit Positioning: Carson and Kristen introduce Parakeeto's repositioning effort and explain why they wanted to publicly discuss the evolution of the company's messaging. 00:53 – 02:18 – The…

  • Shifting From Operator to Owner, With Jason Swenk

    June 4, 2026 · 41 min

    Points of Interest 00:00 – 02:12 – Jason Swenk's Agency Journey: Jason shares how he accidentally started an agency in 1999, grew it to more than 100 employees, sold it after 11 years, and eventually transitioned into coaching agency…

  • Cash Flow & The Future of AI, With Colin Hewitt

    May 20, 2026 · 35 min

    Points of Interest 00:00 – 01:00 – Introduction: Marcel welcomes Colin Hewitt, CEO and founder of Float, and frames cash flow as the lifeblood every agency depends on. 01:01 – 02:09 – The Origin of Float: Colin shares how running his…

  • Inside a Boutique Agency Holdco, With Sei-Wook Kim

    May 6, 2026 · 37 min

    Points of Interest 00:01 – 00:38 – Introduction: Marcel introduces Sei-Wook Kim, co-founder of Barrel and Barrel Holdings, highlighting his experience building and scaling multiple agencies. 00:38 – 01:31 – What Barrel Holdings Does…

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About the show

Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more. If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.