Business

Start Scale Succeed

by Nicole Higgins

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Latest episodes

Ep 200 The Q4 email plan every product brand needs with Katie Farrell

October 22, 2026 · 31 min

Katie shares her Rocks, Pebbles and Sand planning framework and the email frequency to build up to before Black Friday. She also covers the benchmarks worth tracking, four types of email that sell at full margin without a discount code…
Ep 199 A New Kind of Paradise: Jules Von Hepp on Exit, Identity and What Comes Next

October 15, 2026 · 37 min

From Spray Tanner to Global Beauty Brand: Jules Von Hepp on Building Isle of Paradise, Showing Up and Knowing When to Leave Jules Von Hep spent 10 years as a celebrity spray tanner. His clients included Strictly Come Dancing, the red…
Ep 198 Stopping the scroll and making the sale with ads, AI, email and more

October 9, 2026 · 40 min

It’s one of the most crowded times of the year, and your customers are more distracted than ever. So how do you get them to stop scrolling and actually buy? In this live recording of Start, Scale, Succeed, I’m joined by two paid media…
Ep 197 Mastering Stock and Cashflow in your product Business

October 2, 2026 · 44 min

How much stock should you actually be holding? With Anna Youngson of Majury Merchandising Stock and cash flow can catch out any product business, whether you're turning over £100k or £1m. This week I'm joined by Anna Youngson…
Christmas 2026 what's trending and how to turn it into sales with Hannah Bartlett

September 24, 2026 · 34 min

In this episode, Nicole and Hannah discuss the evolving trends in Christmas marketing, emphasizing the importance of understanding consumer behavior and emotional connections to the holiday season. They explore how retailers can leverage…

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Ep 195 Scaling A Global Beauty And Wellness Brand, How Popmask grew 500% in one year

July 17, 2025 · 1 hr 26 min

On this episode of Start Scale Succeed, Nicole chats with Louisa Booth, the inspiring founder behind Pop Mask and Blushing LA. Louisa shares her entrepreneurial journey from investment banking to bootstrapping and building a global beauty…
Ep 194 Ways To Use AI In Your Product Business With Dean Johnston

July 3, 2025 · 25 min

In this value-packed episode, Nicole Higgins sits down with Dean Johnson—AI consultant, and experienced product business founder—to dive into the game-changing ways artificial intelligence is transforming product businesses. Whether…
EP 193 Launching with Intention: Moonbow’s Journey from Idea to Indie Brand with founders Heather & Dr Felice Chan

June 26, 2025 · 44 min

When should I start talking about my brand on socials? How soon should I build a community? These are questions I'm often asked by brands that are starting and in EP 193 I'm chatting with Heather Chan co-founder of new brand Moonbow…
Ep 192 The Easy Way To Launch Into The US Market With Lauren Orlicky

June 26, 2025 · 39 min

Welcome to another episode of the Start Scale Succeed podcast with your host, Nicole Higgins, the Buyer and Retail Coach. In this episode, Nicole is joined by Lauren Orlicky , co-founder of US Launchpad about the practicalities of…
Ep 191 The Path To Profit with Petite Fashion Brand The Shortlist founder Laura Derricourt

June 12, 2025 · 32 min

In this weeks episode, Nicole brings back Laura, founder of The Shortlist—a premium petite fashion brand—for her third appearance on the podcast. Having followed Laura’s journey from launch to becoming a profitable business, Nicole dives…
Ep 190 Is PR over with journalist and communications expert Priscilla Pollara Live episode from Top Drawer

May 30, 2025 · 37 min

Is conventional PR over? In this weeks episode of start scale succeed we are live from the retail revealed stage of the Top Drawer Trade Fair I’m joined by Journalist and communications expert Priscilla Pollara and here are some of…
Ep 189 Crafting tone of voice that sells and inspires with Katie Ramsingh - The Fashion Copywriter

May 22, 2025 · 23 min

Nicole sits down with expert fashion copywriter Katie Ramsingh to dive deep into the art and strategy of creating compelling copy and developing a distinctive tone of voice for your brand. With over 10 years’ experience writing for brands…

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About the show

Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry.This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to’s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between.Start listening and subscribe now Hosted on Acast. See acast.com/privacy for more information.