RetailPlaybook | Agentic Commerce Strategies for Amazon, Walmart, & Target
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Latest episodes
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Don't Generate Images Just Because You Can: AMZ One Step Founder Kamaljit Singh on AI Images for Amazon
October 21, 2026 · 35 minThis is a research-and-playbook deep dive on AI-generated product imagery for Amazon. Andrew Bell sits down with Kamaljit Singh, who runs the creative agency AMZ One Step and the software listingoptimization.ai, to walk through how brands…
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Inside the 100,000 Prompt Alexa Study: ReFiBuy VP of Research Andrew Bell
October 9, 2026 · 15 minThis is a solo research-and-playbook deep dive. Andrew Bell walks through a study of 100,000 shopping prompts tested from Amazon’s homepage context, looking at which products Alexa for Shopping shows, how it groups them, where they land…
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Alexa's Second Read: Andrew Bell on Inference Optimization
September 18, 2026 · 20 minThis is a solo deep dive with Andrew Bell, walking through the newest layer of Amazon Agentic Commerce Optimization (ACO). Andrew introduces inference optimization, the discipline of engineering a product page so Alexa for Shopping can…
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Own the Process Instead of Renting It: Velocity Sellers Creative Director John Aspinall
August 19, 2026 · 38 minThis one is a hands-on, screen-shared deep dive. John has become one of the sharpest practitioners in AI-generated retail imagery, and in this episode he opens up his actual workflow (files, folders, skills, QA loops and all) and runs live…
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Two Shoppers, Two Different Amazons: BTR Media CEO Destaney Wishon on the Customized SERP
July 29, 2026 · 34 minThis week's we dig into a recent Amazon science paper on whole-page optimization and what it means for brands. It's less founder-journey, more roll-up-your-sleeves strategy with how the search results page is quietly becoming personalized…
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The Dual Flywheel: PPC Ninja CEO Ritu Java on Winning Both A9 and Alexa for Shopping
July 15, 2026 · 45 minEpisode 2 is a tactical deep dive into how brands stay visible on Amazon as AI reshapes search. Andrew sits down with Ritu to map how the old keyword world (A9) and the new conversational one (Alexa for Shopping) actually work together…
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Alexa for Shopping: the New Playbook for Agentic Commerce Optimization on Amazon
June 24, 2026 · 34 minScot Wingo sits down with Andrew Bell, ReFiBuy's new VP of Research and host of the new RetailPlaybook channel, for a deep dive on Alexa for Shopping, Amazon's patent playbook, and what agentic commerce optimization looks like across…
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Welcome to RetailPlaybook
June 15, 2026 · 1 minWelcome to RetailPlaybook, hosted by Andrew Bell and provided by ReFiBuy, equips brands with cutting-edge research, original playbooks, and future-proof strategies to optimize for agentic commerce on Amazon's Alexa for Shopping, Walmart's…

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