RetailPlaybook | Agentic Commerce Strategies for Amazon, Walmart, & Target podcast artwork
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RetailPlaybook | Agentic Commerce Strategies for Amazon, Walmart, & Target

by Andrew Bell
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Latest episodes

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  • The Dual Flywheel: PPC Ninja CEO Ritu Java on Winning Both A9 and Alexa for Shopping

    July 15, 2026 · 45 min

    Episode 2 is a tactical deep dive into how brands stay visible on Amazon as AI reshapes search. Andrew sits down with Ritu to map how the old keyword world (A9) and the new conversational one (Alexa for Shopping) actually work together…

  • Alexa for Shopping: the New Playbook for Agentic Commerce Optimization on Amazon

    June 24, 2026 · 34 min

    Scot Wingo sits down with Andrew Bell, ReFiBuy's new VP of Research and host of the new RetailPlaybook channel, for a deep dive on Alexa for Shopping, Amazon's patent playbook, and what agentic commerce optimization looks like across…

  • Welcome to RetailPlaybook

    June 15, 2026 · 1 min

    Welcome to RetailPlaybook, hosted by Andrew Bell and provided by ReFiBuy, equips brands with cutting-edge research, original playbooks, and future-proof strategies to optimize for agentic commerce on Amazon's Alexa for Shopping, Walmart's…

Full episode archive on Apple Podcasts →

About the show

RetailPlaybook, provided by ReFiBuy and written by Andrew Bell, equips brands with cutting-edge research, original playbooks, and future-proof strategies for agentic commerce, helping you optimize for AI shopping assistants like Amazon's Rufus, Walmart's Sparky, and Target's shopping assistant.