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Paul Green's MSP Marketing Podcast

by Paul Green's MSP Marketing Edge
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Latest episodes

  • This Crazy Mistake Stops MSPs Capturing Leads In 2026

    October 19, 2026 · 55 min

    Is your lead magnet being ignored? It’s a common experience for MSPs and today I want to talk about why that happens and what actually works. Also this week, the power of a strong opinion in your marketing, and the fascinating insight of…

  • How Introvert MSPs Can Be Better At Networking Than Extroverts

    October 12, 2026 · 44 min

    The vast majority of MSPs are introverts but you can still go out and do networking or speak at a public event, if you know how. Also this week, why you should be thrilled when a Super MSP comes to your town, and what’s working best in MSP…

  • Step By Step: Attracting New Clients With Your MSP's Origin Story

    October 5, 2026 · 45 min

    The most powerful way for an MSP to let a prospect know who you are before they’ve ever spoken to you, is to tell them your origin story… find out how. Also this week, can you use your local community to generate leads?, and what if you…

  • SPECIAL: Fast Growing MSPs Do Just TWO Things Differently

    September 28, 2026 · 20 min

    What’s the difference between MSPs that are standing still right now and those that are rocketing ahead? It’s a special episode today because there’s only three months left of 2026, and I’ve actually got one of my colleagues as a special…

  • Full Guide: Setting Up Emails That Create MSP Clients

    September 21, 2026 · 45 min

    A simple automated email sequence is one of the highest return marketing assets that your MSP can build… here’s how to get started. Also this week, how to get your whole team involved in marketing, and how to arrange a party for 3,000…

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  • Writing The ONE Piece Of Content That Generates MSP Leads

    September 14, 2026 · 49 min

    Case studies are the single most powerful piece of marketing in an MSP’s toolbelt, here’s how to get started. Also this week, is it ever a good idea to rebrand your MSP? And, you can’t grow your MSP until you’ve got solid leadership (even…

  • REALLY Messing Up An MSP 'Discovery Call'

    September 7, 2026 · 49 min

    A discovery call is the thing that turns a warm lead into a booked sales meeting – here’s a 6 part format for getting the most from them. Also this week, how to market your MSP during a quiet spell, and the secret to being recommended more…

  • MSP's Ultimate Guide To Winning Financial Services Clients

    August 31, 2026 · 54 min

    If your MSP is looking for a vertical that ticks almost every box, then financial services might be the one… here’s why. Also this week, the “trust transfer” trick of borrowing credibility from people prospects already trust, and my guest…

  • MSPs: How To Win Back Clients Who Left

    August 24, 2026 · 37 min

    For MSP’s, winning back past clients is actually one of the easiest and cheapest opportunities… are you overlooking this? Also this week, the horrendous truth of how MSPs are losing sales opportunities and annoying existing clients on the…

  • MSPs: Never Talk About AI Like This

    August 17, 2026 · 45 min

    Let’s discuss how MSPs can talk about AI without sounding like everyone else to win more consulting opportunities. Also this week, the pricing page no MSP dares to build, and what are the hot opportunities in the channel right…

  • SPECIAL: MSP Marketing Audit (3 of 3) - Focus On Revenue

    August 10, 2026 · 49 min

    We’re finishing our three part marketing audit with a focus on revenue protection. There is a gold mine sitting inside your existing client base, let’s find out if you’re maximising that in your MSP. Welcome to Episode 352 of the MSP…

  • SPECIAL: MSP Marketing Audit (2 of 3) - Generating Leads

    August 3, 2026 · 31 min

    This is part two of our three-part marketing audit where we’re auditing your lead generation machine using my three-step lead generation system. Build audiences, grow relationships, and convert relationships. Welcome to Episode 351 of the…

Full episode archive on Apple Podcasts →

About the show

Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients. You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience. Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially. Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably. Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines. Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business. Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge. They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team. Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities. Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive. Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location. The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success. About Paul Green Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas. Paul Green is a le