Technology

Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast

by Magentrix

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Latest episodes

36 - Selectivity in Partnerships + the State of Channel Research + ChannelCon with Carolyn April

July 24, 2024 · 45 min

Let us know what you think of the podcast. Carolyn April discusses: the state of the IT channel, research availability, the impact of AI, the importance of quality over quantity in vendor-partner relationships and what to expect at…
35 - How to PE Takeover-Proof Your Channel Program - David Sherman

June 12, 2024 · 27 min

Let us know what you think of the podcast. How does a private equity firm’s takeover typically impact a company's strategic direction and how can it affect their channel partner program? Sometimes, channel partner programs get the axe when…
34 - Hiring A Fractional Channel Chief vs. In-House - Kameron Olsen

April 24, 2024 · 32 min

Let us know what you think of the podcast. Have you ever heard of a fractional channel chief? This is a concept that's shaking up the industry, and we had the privilege of delving into it with Kameron Olsen, a leading expert with over 15…
33 - Gen AI & How You Can Add Digital Workers to Your Partnerships Team with Alden Hultgren

March 21, 2024 · 31 min

Let us know what you think of the podcast. How does one begin to integrate AI into their partner programs? Alden Hultgren provides practical advice, from mapping out automation opportunities to designing partner experiences that are not…
32 - Prioritizing the Partner Experience (PX): The Basics - Bernhard Friedrichs, PartnerXperience

February 1, 2024 · 39 min

Let us know what you think of the podcast. Bernhard Friedrichs (PartnerXperience) joins us to share his wealth of knowledge on crafting a partner journey that fosters collaboration and drives capital-efficient growth. He takes us through…

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31 - 3 Partnerships Podcast Hosts Discuss 2023 Trends & 2024 Predictions - Rob Spee, Vince Menzione

December 28, 2023 · 43 min

Let us know what you think of the podcast. We dissect the past year's partnership trends and forecast what's on the horizon for 2024. Join our guests, Rob Spee & Vince Menzione as we dive into topics such as: co-sellingpartner…
30 - The Importance of C-Level Support for the Success of Channel Partner Programs - Paul Banco

November 13, 2023 · 29 min

Let us know what you think of the podcast. Paul Banco makes the case for why leadership buy-in is critical. Drawing from decades of experience, Paul explains how partner alignment, executive involvement, and presenting a clear vision are…
29 - Structuring Partner Programs as an Entrepreneurial Pursuit: A Dissertation by Dorian R Kominek

October 26, 2023 · 34 min

Let us know what you think of the podcast. Our guest, Dorian Kominek, realized the pursuit of partnering and partner programs was in need of a foundational framework. So she has set out to work on changing the minds of partnering…
28 - Ultimate Guide to Partnering with Vince Menzione, Rob Spee

October 18, 2023 · 38 min

Let us know what you think of the podcast. Paul appears on an episode hosted by Vince Menzione. They, along with Rob Spee, explore the dynamics of partnerships and ecosystems, channel marketing, and the pivotal role of the chief partner…
27 - Partner-Led Growth Report: Results + Key Takeaways - Kelly Sarabyn, HubSpot, and Asher Matthew, Partnership Leaders

August 3, 2023 · 34 min

Let us know what you think of the podcast. Kelly Sarabyn and Asher Mathew are here with us today to discuss key insights from their latest report: The State of Partner-Led Growth Report. This new report promises to shed light on: The…
26 - Creating Exceptional Partner Experiences (PX): The Key to Partner Ecosystem Growth - Lindsey Traub

July 13, 2023 · 28 min

Let us know what you think of the podcast. It's not enough to just have partners – understanding them and tailoring the experience to their needs can truly set apart a great partnership from a good one. This episode will cover: Practical…
25 - Partner Ecosystems: Fueled by Hyperscalers, Sold in Marketplaces, Delivered via the Channel - Rob Spee, Vince Menzione

June 29, 2023 · 36 min

Let us know what you think of the podcast. Today’s partner ecosystem: fueled by hyperscalers, sold in marketplaces, and delivered through the channel. What can we expect of the partner experience in light of this new ecosystem model? We…

Full episode archive on Apple Podcasts →

About the show

Partnerships are the pathway to higher sales - and your customers. Are you equipping your channel partners with what they truly need to represent you? Are you choosing the right ecosystem partners? Do you trust your partners (and do they trust you)? Do you do your part for your partners? As we interview channel chiefs and other partnerships industry experts, we explore these questions and more. We'll share channel management insights on how to navigate partnerships, support your partners, identify weak areas of your partner strategy, discuss the latest industry trends and reports, and more.