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Latest episodes
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Planning Next Year’s SaaS Channel Strategy? Do the Math First
October 22, 2026 · 38 minHeading into planning season with a channel goal on the list? Cheryl Stookes has sat on both sides of the table, building partner programs at vendors and deciding which vendors to back as a partner. She unpacks how partners weigh where to…
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Why Partner Programs Stall and How to Fix Them
September 25, 2026 · 37 minWhy do so many partner programs fail to bring in revenue? KaraLynn Lewis, founder of Partnership Advisory, has built programs from scratch and now helps companies fix the ones that stall. She and Cristina Flaschen talk through the most…
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Moving from Product Partnerships to Revenue: Jira Cooley on Owning the Number
July 30, 2026 · 28 minIn this episode of Between Product and Partnerships, Cristina Flaschen sits down with Jira Cooley, Snowflake Partner Lead at GrowthLoop, to discuss his journey through product and technology partnerships and his decision to move closer to…
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How to Price Your SaaS Product in the Age of AI
July 9, 2026 · 37 minFor years, SaaS pricing was relatively simple. Build the product, sell seats, and scale. AI is changing that equation. In this episode of Between Product and Partnerships, Cristina Flaschen sits down with Roee Hartuv, Sr. Pricing Advisor…
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The Vibe Coding Phenomenon: What Happens When Everyone Becomes a Developer?
June 22, 2026 · 37 minAI models let anyone "vibe code" an integration from 0 to 90% overnight, but scaling that final 10% is where most projects hit a wall. In this episode, former Knak VP of Product Rod Moshfeghi joins Cristina Flaschen to break down why the…
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Beyond Handshakes: How to Structure Partner Programs for Success
May 28, 2026 · 35 minIn this episode of Between Product and Partnerships, Cristina Flaschen talks with Martin Scholz, founder of CEG Consult, about why most partnership initiatives miss the mark, and what actually separates transactional deals from true…
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Why Partnerships Fail (and How to Fix Them): Insights from Jenn Steele, SoundGTM
April 15, 2026 · 35 minIn this episode of Between Product and Partnerships, Cristina Flaschen sits down with Jenn Steele, CEO of SoundGTM, to pull back the curtain on why most SaaS partnerships collapse. Jenn draws on her experience as a former CMO to explain…
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Why AI Doesn’t Replace Product Thinking: Insights from Stephanie Neill, Stripe
March 25, 2026 · 39 minIn this episode of Between Product and Partnerships, Cristina Flaschen sits down with Stephanie Neill, Head of Product at Stripe, to explore what’s actually changing in product development in the age of AI, and what isn’t. Stephanie draws…
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How to Build Integrations with Platforms Bigger Than You Without Getting Stuck at the Bottom of the Queue
March 5, 2026 · 31 minIn this episode of Between Product and Partnerships, Biljana Pecelj joins Cristina Flaschen to explain how smaller teams successfully ship integrations with larger platform partners. She makes the case that leveraging usage data and…
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No-Code vs Code First: Why Visual Builders Often Lead to Integration Dead Ends
January 28, 2026 · 37 minIntegrations look deceptively simple until they become the backbone of your business. In this episode of Between Product and Partnerships, Pandium CEO Cristina Flaschen sits down with Scott Lavery, Senior Product Manager at Arkestro. They…
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How Jacqueline Karlin Turns Purpose into Products at PayPal, Meta, Amazon
January 7, 2026 · 31 minHow do you turn mission into products that actually work? In this episode of Between Product and Partnerships, Pandium CEO Cristina Flaschen sits down with product leader Jacqueline Karlin to unpack how mission-driven thinking translates…
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Leading Product Through Different Stages of Growth
December 18, 2025 · 29 minIn this episode of Between Product and Partnerships, Cristina Flaschen speaks with Mike Gelber, Chief Product Officer at Impiricus, about his career path and the experiences that shaped his approach to product leadership in healthcare…

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