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Latest episodes
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Ep#6: Finale — The billion-dollar solution
February 3, 2025 · 33 minOver the last five episodes, you listened to ten bold and creative strategies for five real-world quick commerce platforms. You heard students from some of India’s best business schools define what winning in the rapid delivery space looks…
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Ep#5: Flipkart’s new identity — Dark-store AWS vs. quick-commerce Mcdonald’s
February 3, 2025 · 19 minThe two teams that made it to the top 10 of The Ken’s case competition for their billion dollar strategies for Flipkart Minutes could not have been more different. They have both played to Flipkart’s strengths, but in radically different…
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Ep#4: Zepto’s winning move — Burn $1 billion vs. acquire Pharmeasy
February 3, 2025 · 19 minTeam Kenvision from IIM Bangalore made a hard choice with their billion dollar strategy for Zepto during The Ken’s inaugural case competition, organised in partnership with Zerodha. Their strategy was centred around acquiring the Indian…
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Ep#3: Blinkit’s delivery schedule — Five minutes vs. four hours
February 3, 2025 · 18 minIn this episode, we dive into two drastically different strategies – one focusses on sustainability, while the other wants to amp up the aggression. In many ways polar opposite strategies. On one hand, team TekKen from IIM Kozhikode…
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Ep#2: Swiggy’s next offering — AI assistants vs. alcohol
February 3, 2025 · 19 minIn episode two, ROI Rangers from XLRI and Buzzolve from Messa School of Business go head to head with their strategies to make Swiggy Instamart ‘win’. ROI Rangers proposes a tech-first strategy, complete with a Duolingo-inspired virtual…
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Ep#1: Bigbasket’s big break — The Tata edge vs. kirana tie-ups
February 3, 2025 · 20 minWe are kicking off this series with the two teams that chose Big Basket for The Ken’s inaugural case competition, organised in partnership with Zerodha. Both teams want to leverage the Tata ecosystem, but in drastically different…
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The Ken's Case Competition 2024 — Introducing One Billion in 10 Minutes
January 31, 2025 · 2 min'You are a quick commerce company. You have a billion dollars. How will you win?' That was the challenge we threw at some of India’s smartest, most ambitious and creative students from top business schools across the country. Over six…
About the show
‘As the battle for winning 10-minute deliveries heats up, so do the stakes. Pick one of five quick commerce companies. Determine what winning looks like. Write your solution’
That was the challenge we threw at some of India’s smartest, most ambitious and creative students from top business schools across the country.
Each team picked one among the five quick commerce platforms that have managed to completely change the way we shop – Big Basket, Swiggy Instamart, Blinkit, Zepto and Flipkart Minutes. They crafted strategies that were creative, yet rooted in the real world.
Welcome to 'One Billion in 10 Minutes', a mini series based on the first edition of The Ken’s Case Competition, organised in collaboration with Zerodha.