Business

Marketing Uncovered Podcast

by Aditi Aggarwal

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Latest episodes

How marketing works at scale: a simplified guide

November 30, 2021 · 11 min

Nykaa went from getting 10 orders per day to 60 orders per day in about 7 months! How? This is what we discuss in today's episode. How a digital-first brand scaled to an IPO of 14 billion dollars over a decade. And what's at the…
Overwhelmed by marketing? This is how you can resolve it

October 30, 2021 · 13 min

Are you completely overwhelmed by marketing? Facebook, Instagram, WhatsApp, LinkedIn, Twitter, Telegram, Discord, emails.... the endless list. Which platform to choose? Or where can you advertise? Social media, Google, websites, product…
This is what viral campaigns have in common: in 6 STEPPS

October 11, 2021 · 15 min

How can you increase your chances to go viral? Better content ≠ virality There is no set formula to go viral. But there are some things you can include to increase the chances for your content to go viral. In this episode, we'll talk…
Growth hacking: How to skyrocket your business

September 22, 2021 · 16 min

Answering questions like what is a growth mindset, how you can use that to build your business, how important customers are in the product building process, and what is product-market fit. This episode is about growth hacking. No, it's…
Secret sauce: what you need BEFORE you grow your business

August 25, 2021 · 14 min

What growth means? Is your business ready to grow? Growth is about leveraging the existing channels, not figuring them. Something unique for your business. It can be technical or can be something built into your business model. No one can…

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How to conquer your customer's mind: Beginners guide to positioning

August 10, 2021 · 13 min

Can a good service or product guarantee success for a business? No, it can't. Because what's more important than having a good offer is making people BELIEVE that yours is the best offer. So in essence, a brand isn't just about your…
Branding before marketing: how-to start for your business

July 27, 2021 · 13 min

A good business doesn't always equal a good brand. And the upside of building a brand is tremendous, especially in the digital age. In this episode, we'll see how a small business can modify strategies used by big brands, how you can…
Storytelling: Make your brand seen in the ocean of competitors

July 13, 2021 · 12 min

Stories have been used for ages to convey epics and education. Why? Because stories increase retention by 22 times! Stories are powerful and they can help your business by connecting with the audience. In this episode, we will see how…
What's the buzz about marketing?

June 30, 2021 · 8 min

Marketing is soo big right now that it feels like you are missing something if you aren't a part of it. And that might be true depending upon how you look at marketing and your business. But why should you care about marketing other than…
Taking advice from Pillsbury and moving ahead after the pandemic

June 30, 2021 · 13 min

Marketing has always been a business-centric function. It's still shifting to a consumer-centric angle in a developing country like India. But why did this shift happen? And how is this relevant to your business in the modern-day…
Roman businesses, known origins, and what marketing means

June 30, 2021 · 14 min

What comes to your mind when you think about marketing? Depending upon what your experience has been, your image for marketing can range from social media and websites to business and corporate. But what does it mean when we think of it…
Marketing Uncovered Podcast: Trailer

June 29, 2021 · 1 min

It’s really difficult to live in the 21st century without coming in contact with marketing (unless you like in a jungle). From your morning newspaper, to during work, to the entertainment after work, marketing is at play. Sometimes direct…

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About the show

It's really difficult to live in the 21st century without coming in contact with marketing (unless you live in a jungle). From your morning newspaper, to during work, to the entertainment after work, marketing is at play. Sometimes direct, sometimes indirect. It affects your decisions (and business if done correctly) more than you can imagine. In this show, we see what really goes into marketing. The tech stuff, psychological stuff, the monetary angle, and everything else. It’s not about the new social media platform. Neither is it about selling through ads. It’s about what moves us as humans