Business

The Rare Mind

by Alex M H Smith

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Latest episodes

David Hieatt: What it takes to build a cult brand, from the man who's done it three times

August 13, 2026 · 53 min

What does it take to build a brand people are obsessed with? David Hieatt has done it three times, from one small town in west Wales: Howies, Hiut Denim, and the Do Lectures. In this episode he opens up the craft behind all three…
Michael Bungay Stanier: Your business advice isn't as good as you think. AI just proved it.

July 16, 2026 · 51 min

Every leader thinks their advice is more useful than it is. Michael Bungay Stanier has sold nearly two million books arguing exactly that, and he reckons AI has just proved his point. If you want the full thinking blueprint behind this…
April Dunford: Bad positioning kills businesses before they even start

July 2, 2026 · 1 hr 7 min

Most founders think a deal is won or lost in the pitch. April Dunford, the world's leading authority on positioning, says it's already lost before the pitch starts. Get the full thinking behind this podcast in my book, No B******t…
Katelyn Bourgoin: You don't need a personal brand. You need an ownable idea.

June 18, 2026 · 50 min

Katelyn Bourgoin has spent years studying why people buy, and she's arrived at an uncomfortable conclusion for anyone trying to build a name for themselves online. Being good at what you do is no longer enough. Everything we talk about…
Eric Partaker: The fastest way to grow a business is to subtract

June 4, 2026 · 38 min

The fastest way to grow your business isn't to add. It's to subtract. That's the argument Eric Partaker makes in this episode, and it's one I needed to hear as much as anyone. (I should probably take his advice myself.) Eric coaches CEOs…

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Trailer: What is The Rare Mind?

April 13, 2026 · 1 min

The Rare Mind is a new podcast from strategist and No Bullsh*t Strategy author Alex M H Smith. In an era when any old idiot can access best practice tactics from AI, it's going to be the ways you think unpredictably that actually…

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About the show

The Rare Mind is a new podcast from strategist and No Bullsh*t Strategy author Alex M H Smith. In an era when any old idiot can access best practice tactics from AI, it's going to be the ways you think unpredictably that actually count. Each episode, Alex sits down with the business leaders who've been there and done it - to unpack their unique strategic lessons in a way that makes them relevant and applicable for everyone. If you're a business leader who wants to turn the way you think into your ultimate weapon, subscribe now. First episode coming soon.