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The Founder’s Unwritten Story
Similar topics: founder and business
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Making BIG Shifts
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Latest episodes
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He Built an $800M Business Without Chasing Sales. Here's How.
October 19, 2026 · 23 minGrowing a business doesn’t always mean becoming a better salesperson. Sometimes it means becoming so good at serving people that they start doing the selling for you. Paul Dorsey is a 35-year wealth management veteran, a Managing Director…
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Why Nobody Remembers Your Presentation, and How to Fix It
October 9, 2026 · 27 minBeing louder doesn't make you more persuasive. Robert Begley, communication strategist and author of Voices of Reason, joins me to break down what actually makes communication memorable. We talk about clarity, confidence, authenticity…
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Winning Complex Healthcare Deals: Positioning, Buying Groups & the Cost of Inaction
October 6, 2026 · 30 minWhy do good healthcare products still get stuck in endless meetings, delayed decisions, and deals that suddenly disappear? Fred Sheffield has spent his career helping healthcare and health tech companies navigate that exact problem. Fred…
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Your Business Is Successful. So Why Are You Still Trapped in It?
September 28, 2026 · 27 minMost entrepreneurs start businesses because they want freedom. Years later, many discover they’ve created the exact opposite. In this episode, I sit down with Luke Mardigian, co-author of Exit Without Selling, to talk about owner…
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50 Buyers, 3 Years and One Exit: What It Really Takes to Sell a Business
September 21, 2026 · 24 minMost entrepreneurs spend years thinking about how to build a business. Far fewer think seriously about what it takes to leave one. Chris Slocumb built her agency over more than two decades before beginning a three-year exit journey that…
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Does Your Business Actually Own You?
September 14, 2026 · 33 minMost entrepreneurs start businesses because they want more freedom. Then the company grows, the team grows, the responsibilities grow, and suddenly every important decision still comes back to the owner. Dan Paulson calls it The Owner’s…
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Why More AI & Data Won’t Automatically Grow
September 8, 2026 · 44 minMore AI. More data. More technology. But does any of that automatically create more revenue? Not even close. I sat down with James Roth, CRO of ZoomInfo, for a wide-ranging conversation about what the next era of sales and marketing…
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When Should You Quit? A 7-Time Founder on Pivoting, Failure & Finding Product-Market Fit
September 3, 2026 · 37 minEntrepreneurs are constantly told to keep going. But what happens when persistence becomes stubbornness? Nuri Otus has built seven companies, experienced successful pivots, raised capital, shut down ideas that weren’t working, and is now…
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Stop Relying on Referrals Build a Sales Pipeline You Can Actually Predict
August 31, 2026 · 26 minReferrals are fantastic, but they shouldn’t be your entire growth strategy. I sit down with Craig Lowder, author of Smooth Selling Forever, to break down how businesses can create a more predictable pipeline by bringing sales and marketing…
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Big Risks, Failure & Gritt: What It Takes to Win In Business
August 25, 2026 · 28 minBig results usually require big bets, but how do you know when to keep pushing, when to pivot, and when you’re just being stubborn? Shawn Burcham went from labeling boxes at his kitchen table and selling chicken breading out of his garage…
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Stop Chasing Leads: The Relationship Strategy That Actually Drives Growth
August 18, 2026 · 27 minBusinesses pour money into finding new customers, but some of the biggest growth opportunities may already be sitting inside the relationships we have. I sit down with Jamie Shibley, CEO of The Expressory and author of Relationship First…
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What Do You Build After Success Stops Feeling Meaningful?
August 10, 2026 · 20 minJermaine Ee spent years building companies, exploring new industries, and chasing the traditional definition of entrepreneurial success. Then that definition stopped feeling meaningful. In this episode of Making Big Shifts, Jermaine shares…
About the show
Making BIG Shifts is a growth and decision-making podcast for founders and operators, hosted by strategic integrator and founder of MKTG Reboot, Josh Anderson.
Each episode features real operators, founders, and leaders unpacking the hard parts of running a business, the tough decisions, the setbacks, the inflection points, and the wins that follow. Through founder stories, growth strategies, and startup strategy insights, conversations span growth, marketing, leadership, systems, and strategy, with a focus on the shifts that actually move businesses forward.