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Business

Long Run Labs: The Business of Endurance

by Jonathan Levitt
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Latest episodes

  • How to Land Brand Sponsorships Without a Massive Following

    October 20, 2026 · 1 hr 10 min

    Taylor Hoekstra, founder of Popfly, joins Jon to discuss the future of creator marketing and a massive untapped opportunity in the running and outdoor industries. Taylor explains why traditional influencer platforms are falling short, what…

  • Can Running Influencers Be Trusted? Raziq Rauf on Journalism vs. Paid Promotion

    October 13, 2026 · 47 min

    Raziq Rauf has spent more than 20 years working in journalism, from covering music to building his own running media platform, Running Sucks, and writing the book This Is Running. He joins Jon to unpack the increasingly blurry line between…

  • From 24 SKUs to 3,500 Retailers: How Joe Earley Built Tifosi and Keeps Evolving

    October 6, 2026 · 53 min

    Joe Earley co-founded Tifosi Optics more than 20 years ago after spotting a gap in the market for high-quality eyewear at an accessible price. What started with 24 SKUs has grown into a brand carried by thousands of retailers around the…

  • Why Salomon Is Going All In on All-Terrain Endurance

    September 29, 2026 · 50 min

    Salomon has long been synonymous with trail and mountain sports, but the brand’s ambitions in endurance are getting much bigger. Erin Cooper, Director of Marketing for Performance and Sportstyle at Salomon North America, joins Jon for a…

  • Science in Sport's Dan Lampard on When Athletes Don't Need a Gel

    September 22, 2026 · 54 min

    Dan Lampard is Chief Commercial and Operating Officer at Science in Sport (SiS), where his background in finance meets a lifelong interest in sport and performance. Recorded at SiS headquarters in Blackburn, England, Dan shares how he…

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About the show

Long Run Labs is a show about the business of endurance sport. Host Jon Levitt talks with the founders, operators, and investors building the running and outdoor industry: how brands actually get made, how sponsorships actually work, and what the people inside this industry know but never write down. Recent guests include Precision Fuel & Hydration's founder Andy Blow, Zuckerberg Media founder Randi Zuckerberg, and Ketone-IQ founder Michael Brandt. Jon also hosts For The Long Run (440+ episodes), all about exploring the Why. He lives in Boulder, Colorado. New episodes every Tuesday.