Business

Impact Pricing

by Mark Stiving, Ph.D.

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Latest episodes

Seats, Credits, or AI Agents? The New Rules of SaaS Pricing with Rob Litterst

October 19, 2026 · 32 min

What happens when AI changes what software can do faster than companies can figure out how to charge for it? Rob Litterst is co-founder of Pricing SaaS, focused on SaaS pricing and AI monetization, and a former pricing strategist at…
Buyer Insight: How Big an AI Bite Are You Asking Buyers to Take?

October 16, 2026 · 5 min

This is an Impact Pricing Blog published on August 3, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/how-big-an-ai-bite-are-you-asking-buyers-to-take/ If you have…
Why Pricing Transformation Fails Without Leadership with Anna Fastishevskaya

October 12, 2026 · 24 min

What if the biggest obstacle to pricing transformation isn't the pricing strategy itself, but getting people to change? Anna Fastishevskaya leads commercial finance and pricing for Eaton across EMEA, bringing experience in finance…
Buyer Insight: Product Myopia: The Antidote

October 9, 2026 · 8 min

This is an Impact Pricing Blog published on July 27, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/product-myopia-the-antidote/ If you have any feedback, definitely…
Is Your Business Healthy? Your Pricing May Have the Answer with John Gilbo

October 5, 2026 · 26 min

What if your pricing has been quietly leaking margin—and you simply haven't looked closely enough to find it? John Gilbo is Sales Director for North America, Australia, and New Zealand at QuickLizard, with pricing leadership experience at…

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Buyer Insight: Product Myopia: The Symptoms You've Been Misdiagnosing

October 2, 2026 · 7 min

This is an Impact Pricing Blog published on July 20, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/product-myopia-the-symptoms-youve-been-misdiagnosing/ If you have…
How to Raise Prices When Everything Is Getting More Expensive with Jacob Moller Korsgaard

September 28, 2026 · 23 min

What happens when your costs keep rising, your contracts lock you in, and your customers still expect stability? Jacob Moller Korsgaard, Director of Pricing at Danfoss, has spent 15+ years in B2B pricing and leads global pricing for…
Buyer Insight: Product Myopia: Where It Hides in Your Company

September 25, 2026 · 9 min

This is an Impact Pricing Blog published on July 13, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/product-myopia-where-it-hides-in-your-company/ If you have any…
Why AI Gets Pricing Wrong and How to Train It to Get Pricing Right with Roberto Rivera

September 21, 2026 · 31 min

Roberto Rivera is the founder of Pricing Nerd, where he builds AI-powered pricing workflows for B2B companies. With more than 25 years in pricing and experience working alongside some of the field's early pioneers, Roberto has focused on…
Buyer Insight: Product Myopia: The Disease You Don't Know You Have

September 18, 2026 · 5 min

This is an Impact Pricing Blog published on July 6, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/product-myopia-the-disease-you-dont-know-you-have/ If you have any…
Why Technically Correct Pricing Recommendation Can be Strategically Wrong with Sandeep Mathew

September 14, 2026 · 21 min

Sandeep Mathew is a sales and marketing leader with 19 years of global CPG experience, including extensive work at Unilever building and deploying revenue growth management (RGM) capabilities. He eventually managed RGM as a global…
Buyer Insight: The Value Was Always There

September 11, 2026 · 14 min

This is an Impact Pricing Blog published on June 29, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-value-was-always-there/ If you have any feedback, definitely…

Full episode archive on Apple Podcasts →

About the show

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.