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Humans of Martech
by Phil Gamache
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242: It's the end of Lifecycle Marketing as we know it and here's what's next, with Anna Gelfand
October 20, 2026 · 1 hr 6 minWhat's up everyone, today we have the pleasure of sitting down with Anna Gelfand, Director and Head of Lifecycle & Retention Marketing at Miro. (00:00) - Intro (01:14) - In This episode (04:29) - Why Lifecycle Marketing As We Know It Has…
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241: Rebuilding how marketing works around AI and avoiding random acts of AI, with author Melissa M. Reeves
October 13, 2026 · 1 hr 3 minWhat's up everyone, today we have the pleasure of sitting down with Melissa M. Reeve, author of Hyperadaptive: Rewiring to Become an AI-Native Organization and co-founder of the Agile Marketing Alliance. (00:00) - Intro (01:09) - In This…
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240: The Fall of lead scoring and MQLs and the rise of Agent Qualified Leads, with Gary Amaral
October 6, 2026 · 1 hr 6 minWhat's up everyone, today we have the pleasure of sitting down with Gary Amaral, marketing leader at Docket. (00:00) - Intro (01:15) - In This Episode (04:35) - What Lead Scoring Was Really Hired to Do (12:13) - Why Lead Scoring Models…
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239: Personalization is a creativity problem not a data problem, with Christina Garnett
September 29, 2026 · 1 hr 3 minWhat's up everyone, today we have the pleasure of sitting down with Christina Garnett, Fractional Chief Customer and Communications Officer at Neuemotion. (00:00) - audio-Christina (01:19) - In This Episode (05:37) - Why Your Tech Stack…
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238: The System to make your prospects the hero before they buy, with Aditya Vempaty
September 22, 2026 · 58 minWhat's up everyone, today we have the pleasure of sitting down with Aditya Vempaty, VP of Marketing at Coram AI. (00:00) - Intro (01:07) - In This Episode (05:05) - Why Expansion Revenue Beats New Logos When Channels Are…
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237: Designing the utopian marketing leadership role, with Mary Keough
September 15, 2026 · 58 minWhat's up everyone, today we have the pleasure of sitting down with Mary Keough, Fractional Demand Gen for B2B at DemandLoops. (00:00) - Intro (01:12) - In This Episode (04:30) - How to Write LinkedIn Posts That Hit a Nerve Without…
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236: What AI replaces in data work and when not to reach for it, with Julie Beynon
September 8, 2026 · 56 minWhat's up everyone, today we have the pleasure of sitting down with Julie Beynon, Head of Analytics at Augment Code. (00:00) - Intro (01:07) - In This Episode (04:13) - Breaking Into Data Without A Computer Science Background (06:05)…
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235: Why consent banners, tags and privacy policies never match, with Stéphane Hamel
September 1, 2026 · 56 minWhat's up everyone, today we have the pleasure of sitting down with Stéphane Hamel, Founder and Product Architect at MANTIS. (00:00) - Intro (01:07) - In This Episode (04:07) - How To Audit Which Trackers Are Firing On Your…
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234: How to run a marketing ops audit and turn it into a roadmap with Kelsie Dube
August 25, 2026 · 1 hr 1 minWhat's up everyone, today we have the pleasure of sitting down with Kelsie Dube, Director of Marketing Operations and Automation at Unanet. (00:00) - Intro (01:09) - In This Episode (05:31) - Why New Marketing Ops Leaders Should Audit…
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233: 4 Mindsets that modern marketing leaders need for unpredictable markets, with author Kathleen Schaub
August 18, 2026 · 1 hr 1 minWhat's up everyone, today we have the pleasure of sitting down with Kathleen Schaub, Author, Strategist, and Advisor in Marketing Management and Organizations. We cover: (00:00) - Intro (01:19) - In This Episode (04:45) - Why Marketing…
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232: How taste can be codified into systems and is no longer a durable skill, and what's next with Sharon Gai
August 11, 2026 · 1 hr 6 minWhat's up everyone, today we have the pleasure of sitting down with Sharon Gai, author, keynote speaker, and educator. We'll cover: (00:00) - Intro (01:21) - In This Episode (05:20) - How AI Moves Marketing Creativity Up the Abstraction…
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231: Why Lattice careers and communication skills are built for the AI era, with Michele Martin from Ticketmaster
August 4, 2026 · 56 minWhat's up everyone, today we have the pleasure of sitting down with Michele Martin, Senior Director of Global Brand and Integrated Marketing at Ticketmaster. Summary: Most career advice still hands you a ladder and tells you to climb…
About the show
Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.