How I Started: Lessons from Entrepreneurs to the Next Generation
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Latest episodes
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Jeff Burningham on Product Market Fit, Entrepreneurship, and Staying Human in the Age of AI
October 21, 2026 · 35 minAt 13 years old, Jeff Burningham convinced his mom to buy him a carpet cleaner so he could pay for basketball tournaments. That scrappy side hustle became the foundation of a career that would go on to include founding Peak Capital…
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The Beauty of a “Pay What You Can” Model: Tide and Trinket by Addy
October 14, 2026 · 11 minAddy is a young entrepreneur selling her decoupaged artwork out of Connecticut. She has a heart for inspiring smiles and joy in her customers, and accomplishes this in part by implementing a strategic “Pay What You Can” model. She sources…
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Jeff Danley on How to Start a Business, When to Raise Capital, and Why Service Beats Almost Everything
October 7, 2026 · 31 minWhat does it take to go from mowing lawns as a teenager to managing a $5 billion investment portfolio? Jeff Danley, Co-Founder and Managing Partner at Peak Capital, joins How I Started to walk through the full founder journey, from his…
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Perfecting Your Product: Hilom Candles
September 30, 2026 · 12 minSamantha White talks with Noa Schlosschberg, a 14-year-old candle maker in the Atlanta area, about how a candle-making class turned into a real business. Noa shares her early trial-and-error process, how Kids Markets helped her go from…
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How Bill Reynolds Started in Real Estate and Built a Property Empire Across the Front Range
September 23, 2026 · 22 minWhat happens when you walk away from a steady job with no income, no plan, and no safety net? Bill Reynolds did exactly that in his twenties and spent the next six decades building one of the most enduring commercial real estate portfolios…
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Turning Moldy Inventory into Financial Success: Elisheba Sam
September 16, 2026 · 15 minThis week, Samantha gets to talk to Elisheba Sam, an incredibly talented crochet artist with a unique range of products and amazing storytelling skills. She shares how she got into crochet, her experiences selling her more unusual…
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How Mary Crafts Started a Catering Business from Her Kitchen and Built a Multimillion-Dollar Company
September 9, 2026 · 26 minWhat does it take to go from door-to-door card sales at age eight to building a multimillion-dollar catering company? Mary Crafts, Founder of Mary Crafts Inc. and one of Utah's most recognized culinary entrepreneurs, joins host Connor…
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How Simplifying Your Business Can Help You Grow Faster: Happy Face Creations
September 2, 2026 · 11 minThis week we get to speak with Wilfred Bailey, a 13-year-old entrepreneur behind Happy Face Creations, about turning a love of reading into a business selling custom bookmarks and stickers. Wilfred shares how he improved product quality…
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How John Pestana Built and Grew Omniture into a $2 Billion Business
August 26, 2026 · 30 minWhat does it actually look like to grow a student side hustle into a company worth nearly $2 billion? John Pestana did exactly that, starting by building websites for $20 an hour out of a college computer lab, and eventually selling…
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Customizing Your Product to Each Market: Kyler’s Kreations
August 19, 2026 · 14 minSamantha White sits down with 12 year old Kyler Whaley, who sells at Indianapolis markets and has built a business around 3D printed products tailored to different audiences. He shares how he learned the business side of selling, from…
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From Street Corner to Global Reach: How Zuby Udezue Built a Music Career Without a Record Label
August 12, 2026 · 29 minWhat if you never needed anyone's permission to start? Zuby Udezue didn't wait, and the result was 30,000 albums sold hand-to-hand, across cities and countries, with no label, no manager, and no gatekeeper standing between him and his…
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The Importance of Strong Branding: Girl Coded Boutique
August 5, 2026 · 14 minIn this episode of Startup Standouts, host Samantha White interviews 11-year-old Felicity Barbot, the founder of Girl Coded Boutique, a beauty product line focused on clean skincare for young girls. Felicity shares her journey of starting…

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