Business

How Brands Are Built

by How Brands Are Built

Claiming needs an RSS feed. Contact us.

Listen on Apple Podcasts

Recently ranked · United States

Last recorded placements from this show’s chart history. These are not current rankings.

Not on the United States charts we track today.

If you like How Brands Are Built, try…

The Art of the Brand

Latest episodes

Alex Foss says good research starts with good questions

March 9, 2026 · 43 min

In this episode of How Brands Are Built, I talk with Alexander Foss about research—why it matters, what makes it valuable, and a few pitfalls to avoid. Alex and I first worked together at Interbrand, where he was on the strategy team…
Robin Goffman is all in on Designing Brand Identity

November 14, 2025 · 54 min

On today's episode of How Brands Are Built, host Rob Meyerson of Heirloom speaks with Robin Goffman—brand thinker, design strategist, and founder of Studio RBG—about her career path, her approach to creative work, and her experience…
The Q&A episode

March 10, 2025 · 51 min

A few weeks back, on LinkedIn and Instagram, I asked whether anyone had questions about branding, naming, or other topics I might be able to speak to. My plan was to do a Q&A episode—and this is it. On this episode, I answer questions…
Jacob Cass ran a wildly successful summit

December 23, 2024 · 41 min

In today's episode of How Brands Are Built, host Rob Meyerson speaks with Jacob Cass, designer, brand strategist, and founder of Just Creative, about his recent venture: the Brand Builders Summit. This innovative, four-day virtual event…
Alex Center links package design to fashion

July 2, 2024 · 56 min

Today's guest is Alex Center, a designer and podcaster and founder of the award-winning design and branding studio, CENTER. From 2006 to 2017, Center worked for the Coca-Cola Company, helping build the brands Vitaminwater, Powerade, and…

Show 7 more episodesShow fewer episodes

Designing Brand Identity book launch at Noise 13

June 20, 2024 · 43 min

This episode of How Brands Are Built is a live recording of an April 25, 2024 book launch for Designing Brand Identity, sixth edition, held at Noise 13 in San Francisco. The event included a panel discussion moderated by Rob Goodman. The…
The Brand Names Report: A walkthrough and summary

May 30, 2024 · 27 min

Back in February of this year, I released the first Brand Names Report, an analysis of polling data on brand names from Brand New, the leading brand identity review site edited and written by Armin Vit. From July 2020 to June 2023…
Fabian Geyrhalter builds and launches successful brands

May 13, 2024 · 57 min

Rob Meyerson and Fabian Geyrhalter discuss brand strategy's balance of innovation and foundational rules, touching on brand creation challenges and successful launches in the evolving marketing landscape. Today's episode is special. It's…
Rob Goodman uses content to drive business outcomes

March 6, 2024 · 46 min

Today's guest is Rob Goodman. Rob specializes in content strategy and creative content production, with experience at companies like Google, Wix, and Webflow. He's delivered award-winning branded content, content strategies, and…
Season four wrap-up: How brands (and branding professionals) can do good

June 7, 2021 · 40 min

It's the summer of 2021—one year since the murder of George Floyd. And if you're wondering what that has to do with the season-four wrap-up of a podcast about branding, let me tell you: in early 2020 I had a plan for season four of How…
Diego Segura goes through the doors that open

March 1, 2021 · 49 min

Diego Segura is a design apprentice at Collins, an independent strategy and brand experience design company with offices in New York City and San Francisco. In this episode, Diego describes how he discovered graphic design, his decision to…
Alina Wheeler has a doppelgänger named Blake Deutsch

December 21, 2020 · 48 min

Today's guest is Alina Wheeler, best known as the author of Designing Brand Identity: An Essential Guide for the Whole Branding Team, now in its fifth edition. One of my favorite memories of this book is seeing it on a desk when I arrived…

Full episode archive on Apple Podcasts →

About the show

On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.