From the Yellow Chair
Notes on this show
Crystal Williams and Emily Fleniken of Lemon Seed Marketing talk about branding for home service companies, with plenty of joking around.
If you like From the Yellow Chair, try…
Latest episodes
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Rebrand Myths That Keep Owners Stuck
October 20, 2026 · 24 minSend us Fan Mail Still rolling with the logo you threw together at Office Depot when you first opened your doors? You’re not alone, and it might be costing you more than you think. This October, Emily is in the Yellow Chair busting the…
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Is Your Ego Getting in the Way of Your Business Growth?
October 13, 2026 · 30 minSend us Fan Mail What if the biggest thing holding your business back isn’t your team, your competition, or the market? What if it’s you? As a business owner, confidence is important. But when confidence turns into ego, it can quietly…
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Six Marketing Mistakes Draining Home Service Cash Flow
October 6, 2026 · 17 minSend us Fan Mail Are marketing mistakes quietly draining your home service company’s cash flow? In this episode of From the Yellow Chair, Crystal breaks down six common marketing mistakes that could be costing your business more than you…
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Beyond the Software: The Pricing, Marketing & Execution Behind a Profitable Home Service Business
September 29, 2026 · 1 hr 1 minSend us Fan Mail More leads will not solve the problem if the opportunities you already have are moving through a business that is underpriced, difficult to measure, or inconsistent in execution. If your marketing needs a clearer strategy…
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Will Google Penalize AI Content? What Contractors Need to Know
September 22, 2026 · 59 minSend us Fan Mail Your marketing strategy can keep working exactly the way it always has right up until your customers stop behaving the way they always have. That is the problem contractors need to be paying attention to. 👉 Wondering…
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Stop Networking, Start Building Relationships
September 15, 2026 · 17 minSend us Fan Mail A big network does not automatically create great referrals. If networking has become a cycle of collecting business cards, adding LinkedIn connections, and walking into rooms wondering who can send you work, Crystal…
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The Power of Local: How Community Involvement Grows Your Brand
September 8, 2026 · 11 minSend us Fan Mail Your community should know who you are before they ever need to call. For many home service companies, brand visibility still revolves around advertising, trucks, sponsorship logos, and telling customers why the company is…
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Your Reputation Is Bigger Than Your Reviews
September 1, 2026 · 19 minSend us Fan Mail Your Google rating is only one piece of your reputation. Before a homeowner ever searches your company, they may have already heard about you from a neighbor, interacted with one of your employees, seen your trucks around…
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The Homeowner's Cheat Sheet: What Customers Really Look For Before They Call
August 25, 2026 · 17 minSend us Fan Mail Before They Call: What Homeowners Look for on Contractor Social Media A homeowner sees your truck, hears your name, or finds you on Google. Then they start investigating. What does your social media tell them? 👉 If your…
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The Power of Brand Colors
August 18, 2026 · 27 minSend us Fan Mail How much money are you spending trying to make an unmemorable brand memorable? If your truck could belong to five other HVAC companies, your social content could carry another contractor’s logo, and your brand relies on…
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The AI Advantage Contractors Can't Ignore
August 11, 2026 · 28 minSend us Fan Mail You may not need more leads. You may need to stop losing the ones you already have. Want help identifying where your marketing is producing demand but your business is losing the opportunity? Book a call with Lemon Seed…
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Stop Copying Your Competitor's Homework
August 4, 2026 · 12 minSend us Fan Mail Does your company look and sound like every other contractor in your market? That sameness is not harmless. When customers cannot tell companies apart, they compare more options, rely more heavily on price, and force every…
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