From the Yellow Chair

About the show

Latest episodes

• Beyond the Software: The Pricing, Marketing & Execution Behind a Profitable Home Service Business

  September 29, 2026 · 1 hr 1 min

  Send us Fan Mail More leads will not solve the problem if the opportunities you already have are moving through a business that is underpriced, difficult to measure, or inconsistent in execution. If your marketing needs a clearer strategy…

• Will Google Penalize AI Content? What Contractors Need to Know

  September 22, 2026 · 59 min

  Send us Fan Mail Your marketing strategy can keep working exactly the way it always has right up until your customers stop behaving the way they always have. That is the problem contractors need to be paying attention to. 👉 Wondering…

• Stop Networking, Start Building Relationships

  September 15, 2026 · 17 min

  Send us Fan Mail A big network does not automatically create great referrals. If networking has become a cycle of collecting business cards, adding LinkedIn connections, and walking into rooms wondering who can send you work, Crystal…

• The Power of Local: How Community Involvement Grows Your Brand

  September 8, 2026 · 11 min

  Send us Fan Mail Your community should know who you are before they ever need to call. For many home service companies, brand visibility still revolves around advertising, trucks, sponsorship logos, and telling customers why the company is…

• Your Reputation Is Bigger Than Your Reviews

  September 1, 2026 · 19 min

  Send us Fan Mail Your Google rating is only one piece of your reputation. Before a homeowner ever searches your company, they may have already heard about you from a neighbor, interacted with one of your employees, seen your trucks around…

• The Homeowner's Cheat Sheet: What Customers Really Look For Before They Call

  August 25, 2026 · 17 min

  Send us Fan Mail Before They Call: What Homeowners Look for on Contractor Social Media A homeowner sees your truck, hears your name, or finds you on Google. Then they start investigating. What does your social media tell them? 👉 If your…

• The Power of Brand Colors

  August 18, 2026 · 27 min

  Send us Fan Mail How much money are you spending trying to make an unmemorable brand memorable? If your truck could belong to five other HVAC companies, your social content could carry another contractor’s logo, and your brand relies on…

• The AI Advantage Contractors Can't Ignore

  August 11, 2026 · 28 min

  Send us Fan Mail You may not need more leads. You may need to stop losing the ones you already have. Want help identifying where your marketing is producing demand but your business is losing the opportunity? Book a call with Lemon Seed…