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Flower Farming in New Zealand
by Jo Robinson
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Latest episodes
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Seed Myths Exposed S4E2
October 15, 2026 · 39 minWhat actually happens to a seed before you buy it? Today on Flower Farming in New Zealand, Jo Robinson is joined by Charlotte, co-owner of King’s Seeds, to break down the highly regulated, high-tech world of commercial seed…
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Collaboration Not Competition with Provenance Brokers NZ: S4E1
October 1, 2026 · 36 minWhat if the biggest mistake flower farmers make isn't how they grow flowers, but how they sell them? Too many growers spend months nurturing beautiful crops, only to find themselves scrambling for buyers when harvest arrives. In this…
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Healthy Soil, Better Flowers | Soil Biology with Nicky from Crop S3 E10
August 4, 2026 · 41 minHealthy flowers begin with healthy soil—but what does that really mean? In this episode of Flower Farming in New Zealand, I sit down with Nicky from Crop to explore the fascinating world beneath our feet. We discuss how soil biology…
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Finding Joy Through Nature, Community and Flowers S3 E9
July 23, 2026 · 42 minHow Rachel Inger Built a Thriving Small Flower Farm Join us as we explore Rachel Inger’s journey in flower farming, highlighting her adaptable approach to growing flowers in Hamilton's climate, and the importance of community and planning…
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The Business of Flower Farming: Building a Profitable Flower Farm S3E8
July 7, 2026 · 50 minIn this episode of Flower Farming In NZ, Jo Robinson sits down with Julie Treanor, business coach, flower farmer and co-founder of the Floral Business Activator. We move past the "build it and they will come" trap to explore the marketing…
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Classic, Timeless and Romantic: Inside the Search for the Perfect Rose S3 E7
June 22, 2026 · 41 minIn this episode of Flower Farming in NZ, Jo Robinson is joined by Samantha Matthews of Matthews Nurseries, https://www.matthewsroses.co.nz/ a third-generation family business that has been growing roses since 1947. Samantha takes us behind…
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Asking “Why Not” to Cultivate Resilience and Innovation in Organic Flower Farming S3 E6
June 6, 2026 · 47 minIn this episode, Bronwyn from Seeds of Change in Darfield (Canterbury) shares her inspiring journey from health coach to innovative flower farmer and florist, emphasizing the importance of microclimate management, community support, and…
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Flower Farming for Beginners in New Zealand: Tools, Selling & Growing Smarter S3E5
May 24, 2026 · 49 minThinking about starting your own flower farm, or trying to scale up your current backyard plots? In this episode, host Jo Robinson sits down with math-teacher and flower farmer Penelope from Martinborough Manor. Together they strip back…
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Floristry Without Limits: Weddings, Workshops & World Travel with Cerina “The Flower Scout” S3E4
April 26, 2026 · 49 minIn this episode of Flower Farming in New Zealand, Jo Robinson sits down with Perth-based florist, writer, and global flower enthusiast Cerina Triglavcanin—also known as The Flower Scout. What started as a frustration with school ball…
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The Good, the Bad, and the Bleurgh: Realities from the 2025-26 NZ Flower Farming Season S3E3
April 13, 2026 · 30 minIn this episode, Jo Robinson shares insights from flower farmers across New Zealand, highlighting what worked, what didn't, and practical lessons for future planning. Whether you're a seasoned flower farmer or just starting out, these…
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Mastering the Greenhouse Environment: S3 E2
March 24, 2026 · 40 minMastering the Greenhouse Environment Explore the intricacies of horticultural infrastructure and climate-adapted gardening in this conversation with Bruce Thurlow, a seasoned educator and horticulturist from Otago Polytechnic. Bruce shares…
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Practical Horticulture Meets Smart Market Decisions at Huhu Gardens
March 8, 2026 · 48 minSeason 3 Episode 1: In this episode of Flower Farming in New Zealand, Jo Robinson chats with Mike Foster from Huhu Gardens in Huntly, a grower who has built a successful flower business by combining practical horticulture knowledge with…
About the show
Welcome to Flower Farming in NZ—the podcast where we dig into the art of growing and selling beautiful blooms here in Aotearoa.
I’m your host Jo Robinson, a grower, flower lover, and passionate supporter of local, seasonal flowers. Whether you're just starting out , or you’re already knee-deep in growing and selling flowers, this podcast is for you.
Each episode, we’ll explore different aspects of growing flowers in New Zealand—from practical how-to guides and seasonal tips, to interviews with local growers, florists, and flower lovers across the country. Do join us on our flowery journey.