Business

Embracing Marketing Mistakes

by Prohibition PR

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Latest episodes

EP 133: Uber Eats' First Marketing Hire On AI Search

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Jenna Hannon was the first marketing hire at Uber Eats, where the team launched the service in roughly a new city every week for about a year and a half. She left in 2020, became a fractional CMO for Series B and C startups, and is now…
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We return to consumer behaviouralist and CX expert Ken Hughes, first featured in episode 92, to revisit the moment that transformed how he believes brands should approach the customer. Ken explains how he spent the early part of his…
EP 132: Why LinkedIn Reach Is Down And What Still Works

October 13, 2026 · 59 min

John Espirian, the self-styled relentlessly helpful LinkedIn guy, joins Chris Norton and Will Ockenden on Embracing Marketing Mistakes to explain why LinkedIn reach is down for almost everyone and what still works. John is an independent…
My TEDx Talk Got 2,000 Views. Everyone Else Got 30,000

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What happens when you pour your heart into a TEDx talk, expect it to skyrocket, and… nothing? We are joined with Niraj Kapoor back in episode 95, and dive into a brutally honest story of resilience, reinvention, and why failure isn’t…
EP 131: How An SEO Intern Got A Mashable Journalist To Cover Her Pitch

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Britt Klontz started her career as an SEO agency intern, got a Mashable journalist to cover an infographic by following the journalist's own pitching guide, and now runs Vada Communications as a solo digital PR consultant. In this episode…

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I Spent 30 Years Building Everyone Else's Brand

October 1, 2026 · 4 min

We had Mark Terry-Lush back in episode 94 started his career in the glory days of magazines when Vogue was the size of a phone book and PR was full of big personalities. He worked with some of the most iconic names in the industry and…
EP 130: Gerry Hopkinson Sold His Agency, Stayed Five Years, And Became A Cultural Strategist

September 29, 2026 · 56 min

A 20-year agency founder built his reputation turning Pizza Express back into a cult favourite, then years later made the mistake he now calls his biggest regret. Gerry Hopkinson, founder of Unity and now a cultural strategist, joins…
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September 25, 2026 · 10 min

Social media can feel like the best networking tool in the world, until it throws you a curveball. We were joined by Asif Choudry back in episode 96. We talk about the early days of Twitter when it felt like a friendly space for real…
Spending £30k on Influencers for Five Signups

September 24, 2026 · 7 min

We revisit Andy Lambert back in episode 93 to unpack the influencer marketing moment that changed how he thinks about influence in B2B. Andy explains how his team approached creators like a media buy, treating the partnership as a quick…
EP 129: Unbounce's VP Of Marketing Explains What Actually Wins AI Search Visibility Now

September 22, 2026 · 47 min

A VP of Marketing running two brands at once shares what's working in AI search visibility right now, and admits to one of the messiest direct mail campaigns a B2B marketer has confessed to on this show. Val Riley, VP of Marketing and…
I Made the Worst Ad in British History

September 17, 2026 · 15 min

Kevin Chesters reveals the painful truth behind what he calls the worst advert ever made in British history. This is a forensic breakdown of ego, bad process and the lessons every marketer needs to hear. Back in episode 102 of Embracing…
EP 128: Why CFOs Keep Killing Influencer Budgets

September 15, 2026 · 50 min

Influencer spend hit $32.55 billion in 2025, and most brands still can't prove it works. In this Prohibition PR webinar, Chris Norton and Will Ockenden break down why influencer marketing keeps losing boardroom arguments, the mistake that…

Full episode archive on Apple Podcasts →

About the show

Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit. Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons. We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy. Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors.Learn from: The errors that cost thousands and the recoveries that saved careers.Get ahead by: Turning other people's nasty disasters into your unfair market advantage. If you have a story to tell and would like to appear on the show, tell us your biggest marketing mistake and drop us a line.