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Ecommerce: The Hammersley Brothers Ecommerce Podcast podcast artwork
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Ecommerce: The Hammersley Brothers Ecommerce Podcast

by The Hammersley Brothers
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Latest episodes

  • Ecommerce: Killer Email Sequences for Black Friday

    October 22, 2026 · 30 min

    If your Black Friday emails start the week of Black Friday, you've already lost sales to the brands that started weeks earlier. In this episode, Ian and I share the email sequences we actually use for Black Friday: when to start, how…

  • The 5 Ecommerce Businesses Ranked From Easiest to Hardest to Scale

    October 8, 2026 · 38 min

    Not all ecommerce businesses are built the same, and some are dramatically easier to scale than others.   In this episode, Mark and Ian Hammersley break down the five different types of ecommerce businesses and rank them from easiest to…

  • Your ROAS Looks Amazing... So Why Aren’t You Making More Money?

    October 1, 2026 · 25 min

    Your Google and Meta ROAS looks great. Ad spend is increasing. The platforms are telling you everything is working.   So why isn’t the business actually growing?   In this episode, Mark and Ian Hammersley unpack one of the most common…

  • Black Friday Isn’t One Day: Our Full Q4 Ecommerce Playbook

    September 25, 2026 · 1 hr 8 min

    Most ecommerce businesses think about Black Friday as a day or a weekend. We think about it as an entire trading period from Halloween through to January. In this episode, Ian Hammersley breaks down how we actually approach the biggest…

  • The Shopify Mistake That Was Costing Us Sales

    September 19, 2026 · 21 min

    Your bestsellers can look available while the sizes your customers want are sold out. We made that mistake in our own Shopify bedding business, with replacement products available further down the collection pages. Want help identifying…

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  • We Audited 100 Ecommerce Brands: 7 Reasons They Stopped Growing

    August 6, 2026 · 43 min

    Why do successful ecommerce brands suddenly stop growing? After reviewing 100 ecommerce businesses and working with thousands of brands over the years, we identified the seven most common bottlenecks that prevent ecommerce companies from…

  • Ecommerce: Using Our Own Bedding Site As A Case Study

    July 30, 2026 · 41 min

    In previous episodes, we explored the strategies that help an ecommerce business navigate each stage of growth. Now, we use our premium bedding brand as a real-world case study, following its journey from an unproven store with…

  • Ecommerce Sites Doing Bettween 5 Million and 20 Million - Where To Focus

    July 23, 2026 · 33 min

    What should an ecommerce founder actually focus on once the business reaches 5 million in annual revenue? In the fifth episode of our ecommerce growth series, we explain how the founder’s role, financial priorities and growth strategy…

  • The 1 Million to 5 Million Ecommerce Trap That Kills Your Profit

    July 16, 2026 · 40 min

    This week on the Hammersley Brothers Ecommerce Podcast, we continue our five-part series on the stages of ecommerce growth. In part four, we explain what really changes when an ecommerce business grows from 1 million to 5 million per…

  • Ecommerce: The 500K To 1 Million Ecommerce Scaling Problem

    July 9, 2026 · 32 min

    Welcome back to the Hammersley Brothers eCommerce Podcast and our series on the different stages of ecommerce growth.   In this episode, we look at the 500K to 1 million stage.   This is the point where ecommerce founders often think they…

  • The 100K to 500K Ecommerce Trap Most Brands Fall Into

    July 2, 2026 · 32 min

    This week on the Hammersley Brothers eCommerce Podcast, we continue our series on the stages of ecommerce growth.   After covering the 0 to 100K stage last week, this episode focuses on the next major step: growing from 100K to 500K per…

  • Why Most eCommerce Brands Never Get Past Their First 100k

    June 25, 2026 · 35 min

    This week on the Hammersley Brothers eCommerce Podcast, we start a new series breaking down the key revenue stages every eCommerce business goes through.   In this episode, we focus on the 0 to 100k revenue per year stage, the point where…

Full episode archive on Apple Podcasts →

About the show

The Hammersley Brothers Ecommerce Podcast By Mark & Ian Hammersley