Business

Content Lab: Social Media Marketing for Service Providers

by Carli LeBlanc | Content Creator & Social Media Marketing Strategist

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Latest episodes

71. How to Build a Community That Turns Followers Into Clients

October 13, 2026 · 24 min

Send us Fan Mail Posting consistently but struggling to turn followers into clients? Your audience may need more opportunities to connect with you, experience your expertise, and build trust before they’re ready to buy. In this episode of…
70. Marketing Funnels for Service Businesses: How I Turn Followers Into Clients

October 6, 2026 · 26 min

Send us Fan Mail Creating good content doesn’t automatically lead to paying clients. You need a marketing funnel that helps people discover your business, build trust, and take the next step toward working with you. In this episode of The…
69. Live Instagram Audit: Why Your Page Isn't Getting Clients

April 28, 2026 · 45 min

Send us Fan Mail Your Instagram page might be costing you clients — and you don't even know it. In this episode, I sit down with Houston business consultant Mia Anderson for a live social media audit. We go through her page in real time…
68. What Makes Content Convert and Why Most Business Owners Are Missing It

April 21, 2026 · 25 min

Send us Fan Mail You're posting consistently, your content looks good — so why isn't it converting? In this episode, I'm breaking down exactly what makes content actually convert to paying clients, why most business owners are missing it…
67. How to Use Meta Ads to Grow Your Business with Jana Bishop

April 14, 2026 · 54 min

Send us Fan Mail If you've ever boosted a post and wondered why nothing happened — this episode is for you. I sat down with Meta Ads strategist Jana Bishop for a full breakdown on how to actually use Meta ads as a small business owner…

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66. What This Quarter Taught Me About Building a Business While Working Full-Time

April 7, 2026 · 34 min

Send us Fan Mail Q1 is DONE. And I'm not letting it pass without breaking it all the way down. In this episode of The Side Hustler Podcast, I'm doing a full Q1 debrief — the wins, the losses, the strategies that worked, and the ones I need…
65. How to Turn One-Time Clients Into Repeat Clients (Client Experience Systems That Actually Work)

March 31, 2026 · 53 min

Send us Fan Mail If you’re tired of constantly chasing new clients, this conversation is going to shift something for you. In this episode, I’m talking with Kenniqua Lewter — client experience systems strategist and HoneyBook expert…
64. How to Use LinkedIn to Get Clients in 2026

March 24, 2026 · 41 min

Send us Fan Mail LinkedIn is one of the most overlooked platforms for service providers — and honestly, I get why. If you’re used to Instagram, LinkedIn can feel “corporate” and confusing. So I brought on LinkedIn specialist Molly Godfrey…
63. How to Create Talking Head Content That Converts

March 17, 2026 · 28 min

Send us Fan Mail Talking head videos are the #1 type of content so many business owners avoid… and I get it. But if you’re a service provider, you can’t skip them if you want your content to build trust and convert. In this episode, I’m…
62. Taxes for Side-HustlHers: How to Lower Your Tax Bill as a Side-HustlHer

March 10, 2026 · 42 min

Send us Fan Mail Taxes don’t have to be stressful — but you do need a plan. In this episode, I'm sitting down with financial coach Abby Sarage with Tailored Financial Solutions to break down taxes for side hustlers and business owners in a…
61. How to Create Content That Actually Converts and Stop Posting Randomly

March 3, 2026 · 29 min

Send us Fan Mail Are you creating content… but not making sales? In this episode, I'm breaking down the exact shifts service providers need to make in order to create content that actually converts followers into paying clients. You’ll…
60. How I Balance Motherhood, a Full-Time Job, a Content Agency, and a Tech Startup

February 24, 2026 · 31 min

Send us Fan Mail One of the most common questions I get is: How are you doing all of this? In this episode of The Side-HustlHER Podcast, I’m breaking down what my day-to-day actually looks like as a wife, mom, 9–5’er, content agency owner…

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About the show

A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5. Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout. Tune in for weekly episodes that cover: Content creation strategies for social mediaSocial media marketing tips that convert views into salesProductivity hacks for content batching and consistent postingDigital marketing, email funnels, and brand visibilityWork-life balance tips for building your business on the side If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation. Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence. Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time. Follow @carlidorlynn and @thesidehustlherpodcast on Instagram to keep learning, growing, and marketing smarter.

Show facts

Publisher: Carli LeBlanc | Content Creator & Social Media Marketing Strategist
Genre: Business
Releases: Weekly
Typical length: 34 min
Latest episode: October 13, 2026

For the show