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Business

Anewgo of New Home Sales

by Anewgo: Anya Chrisanthon and John Lee
MarketingBusinessTechnology

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Latest episodes

  • Get Off the Free Account: AI for Sales Teams with Lindsey Ayala-209

    October 20, 2026 · 44 min

    Send us Fan Mail Your sales team is already using AI. The real question is whether they’re pasting buyer information into a free account. Lindsey Ayala, Chief Growth Officer at Impact Eighty Eight, joins Anya to share the AI strategies she…

  • Marketing Entry-Level Homes in Austin with Melissa Galland-208

    October 13, 2026 · 38 min

    Send us Fan Mail Brohn Homes builds the lowest-priced new construction in central Texas, starting at $179,990 just outside Austin, and has tripled its community count in under two years. Melissa Galland, Senior Vice President of Marketing…

  • Gen X Is the New 55+ Buyer with Rob Krohn-207

    October 6, 2026 · 38 min

    Send us Fan Mail Gen X is now turning 55, and the 55+ buyer looks nothing like the stereotype. Rob Krohn, VP of Marketing at Epcon Communities, returns to the show to talk about how this buyer is changing and what builders need to do…

  • September State of AI: The Agents Have Arrived-206

    September 29, 2026 · 21 min

    Send us Fan Mail September was the month AI agents became front-page news. An agent hit #1 on the App Store, moved the stock market and got blocked by Amazon, all in the same week. Anthropic opened an app store for AI. And the industry had…

  • Builder Tech Is Back: The Only Event Solely Focused on New Home Sales and Marketing Technology-205

    September 29, 2026 · 14 min

    Send us Fan Mail Special announcement episode! Think about all the conferences in our industry - sales training events, marketing summits, the big trade shows where technology is one track out of forty. Not one of them is solely focused on…

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About the show

John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.